Talent.com
Paid Media Specialist (Vista)
Paid Media Specialist (Vista)Plum Paper • Vista, CA, United States
Paid Media Specialist (Vista)

Paid Media Specialist (Vista)

Plum Paper • Vista, CA, United States
job_description.job_card.variable_days_ago
serp_jobs.job_preview.job_type
  • serp_jobs.job_card.full_time
job_description.job_card.job_description

Plum Paper is seeking a Paid Media Specialist with direct, hands-on experience managing Google Ads and Meta Ads for e-commerce brands. This role is responsible for driving revenue and conversions primarily through paid performance channels, with additional opportunities to support email marketing and SEO initiatives.

Were looking for someone who combines a strong analytical mindset with creative problem-solving, thrives in a fast-paced environment, and is passionate about scaling an established DTC brand through smart, data-driven growth.

We Offer :

  • Competitive salary $70k - $85K + Quarterly Bonus Potential
  • Comprehensive benefits including, Medical, Dental, Vision, Company Paid Short-Term & Long-Term Disability and Paid Life Insurance
  • 401k program with very Generous Company match
  • Work Life Balance - 12 company paid holidays, Paid Vacation and Paid Sick Time
  • A company culture that values individual contributions.
  • Professional Development Opportunities

Core Responsibilities : Paid Media

Your top priority is to manage and optimize Google and Meta advertising for e-commerce growth.

  • Campaign Strategy & Execution : Plan, build, and optimize paid campaigns across Google Ads (Search, Shopping, Performance Max) and Meta Ads (Facebook, Instagram) to drive new-customer acquisition and profitable growth.
  • Merchant Center Management : Monitor and optimize Google Merchant Center for both paid feed performance and organic / SEO visibility. Ensure product data accuracy, feed health, and alignment with campaign strategy.
  • Performance Optimization : Monitor and improve key metrics including CPA, ROAS, CTR, and CVR; actively adjust bids, budgets, and targeting based on performance insights.
  • Budget Management : Own media budgets, pacing, and forecasting to ensure efficient spend and strong ROI.
  • Testing & Iteration : Design and execute structured A / B tests on ad creatives, audiences, and bidding strategies; quickly apply learnings.
  • Creative Collaboration : Partner with designers to brief and refine creative assets that perform across platforms.
  • Advanced Targeting : Implement and evolve audience segmentation, retargeting, and lookalike strategies to increase conversion efficiency.
  • Reporting & Insights : Deliver clear, actionable reports summarizing results, learnings, and recommendations for leadership.
  • SEO & Content Synergy : Apply SEO understanding to align paid media with organic keyword and content strategies to improve overall acquisition efficiency.
  • Secondary Responsibilities : Email & SMS Marketing

  • Execution & Optimization : Support email and SMS marketing through Klaviyohelping plan, segment, and optimize automated and campaign sends.
  • List Growth & Retention : Collaborate on strategies for lead capture, audience retention, and churn reduction.
  • Performance Analysis : Monitor key engagement metrics and test content, timing, and targeting to refine results.
  • Brand Consistency : Ensure tone, messaging, and creative across email / SMS align with paid media campaigns and brand voice.
  • Qualifications & Preferred Skills

  • 35+ years of experience directly managing Google Ads and Meta Ads for e-commerce or DTC brands (required).
  • Proven track record of improving CPA, ROAS, and conversion performance through disciplined optimization.
  • Strong analytical mindset, comfortable using GA4 and Excel / Sheets to extract insights.
  • Working knowledge of SEO principles and their impact on paid media and content strategy.
  • Experience with Klaviyo or similar ESPs (flows, segmentation, deliverability best practices) is a plus.
  • Familiar with full-funnel lifecycle marketing from acquisition to retention.
  • Excellent attention to detail; rigorous about QAing links, UTMs, ad copy, and tracking setup.
  • Collaborative and proactive communicator who thrives in a cross-functional environment.
  • Self-starter who enjoys testing, learning, and continuously improving performance.
  • Education & Background

  • Bachelors degree in marketing, business, or equivalent work experience.
  • Prior experience in e-commerce or DTC environments is essential.
  • All offers of employment are based on the successful completion of a pre-employment background check. Threshold is an at-will employer. Employment is at will and, as such, are free to resign at any time without any reason. The company retains the right to terminate an employees employment at any time with or without reason or notice.

    Thank you for your interest and considering this opportunity! Please send resume when applying.

    serp_jobs.job_alerts.create_a_job

    Paid Media Specialist • Vista, CA, United States

    Job_description.internal_linking.related_jobs
    Junior Paid Media Specialist (Onsite)

    Junior Paid Media Specialist (Onsite)

    Weedmaps • Irvine, CA, US
    serp_jobs.job_card.full_time
    Junior Paid Media Specialist (Onsite).Onsite - 5 days per week in Irvine).Paid Media Specialists supports the Marketing team at Weedmaps by utilizing their expertise in paid search to spearhead Wee...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Remote Corporate Development Analyst – AI Trainer ($50-$60 / hour)

    Remote Corporate Development Analyst – AI Trainer ($50-$60 / hour)

    Data Annotation • Hemet, California
    serp_jobs.filters.remote
    serp_jobs.job_card.full_time +1
    We are looking for a finance professional to join our team to train AI models.You will measure the progress of these AI chatbots, evaluate their logic, and solve problems to improve the quality of ...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Digital Advertising Product Manager - O&O and Programmatic (Cox Media)

    Digital Advertising Product Manager - O&O and Programmatic (Cox Media)

    Cox Communications • Ramona, CA, United States
    serp_jobs.job_card.full_time
    Digital Advertising Product Manager.As part of the Cox Media Product Management Team, the Product Manager is responsible for comprehensive lifecycle management of assigned advertising products with...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_hours • serp_jobs.job_card.promoted • serp_jobs.job_card.new
    Remote Equity Research Analyst – AI Trainer ($50-$60 / hour)

    Remote Equity Research Analyst – AI Trainer ($50-$60 / hour)

    Data Annotation • San Clemente, California
    serp_jobs.filters.remote
    serp_jobs.job_card.full_time +1
    We are looking for a finance professional to join our team to train AI models.You will measure the progress of these AI chatbots, evaluate their logic, and solve problems to improve the quality of ...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Remote FP&A Manager – AI Trainer ($50-$60 / hour)

    Remote FP&A Manager – AI Trainer ($50-$60 / hour)

    Data Annotation • San Clemente, California
    serp_jobs.filters.remote
    serp_jobs.job_card.full_time +1
    We are looking for a finance professional to join our team to train AI models.You will measure the progress of these AI chatbots, evaluate their logic, and solve problems to improve the quality of ...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Remote Financial Analyst - AI Trainer ($50-$60 / hour)

    Remote Financial Analyst - AI Trainer ($50-$60 / hour)

    Data Annotation • San Clemente, California
    serp_jobs.filters.remote
    serp_jobs.job_card.full_time +1
    We are looking for a finance professional to join our team to train AI models.You will measure the progress of these AI chatbots, evaluate their logic, and solve problems to improve the quality of ...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Looking for the ultimate side hustle?

    Looking for the ultimate side hustle?

    Survey Authority • Dana Point, CA, US
    serp_jobs.job_card.full_time
    Earn cash by matching with real companies that pay you for your opinions.serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Continuity of Care Specialist - Hemet

    Continuity of Care Specialist - Hemet

    KPC GLOBAL MEDICAL CENTERS INC. • Hemet, CA, US
    serp_jobs.job_card.full_time
    Department : Clinical Services / Case Management Reports To : VP Case Management / Social Services.The Continuity of Care Specialist is responsible for supporting seamless transitions across the care c...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Retail Visual Merchandiser, Temecula Promenade - Part Time

    Retail Visual Merchandiser, Temecula Promenade - Part Time

    Macy's • Temecula, California, United States
    serp_jobs.job_card.full_time +1
    Macy's is more than just a store.One that's captured the hearts and minds of America for more than 160 years.A story about innovations and traditions. Macy's 4th of July Fireworks, and the wonder of...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_hours • serp_jobs.job_card.promoted • serp_jobs.job_card.new
    Paid Media Specialist

    Paid Media Specialist

    Plum Paper • Vista, CA, US
    serp_jobs.job_card.full_time
    Google Ads and Meta Ads for e-commerce brands.This role is responsible for driving revenue and conversions primarily through paid performance channels, with additional opportunities to support emai...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Social Media Stategist / Digital Strategist

    Social Media Stategist / Digital Strategist

    TradeJobsWorkForce • 92197 San Diego, CA, US
    serp_jobs.job_card.full_time
    Social Media Stategist / Digital Stategist Job Duties : Take the brand strategy and translate it into a social media strategy Identify key...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Paid Media Manager

    Paid Media Manager

    AMFM Healthcare • San Juan Capistrano, CA, US
    serp_jobs.job_card.full_time
    Reports To : Director of Digital Marketing.AMFM Healthcare is a leading provider of evidence-based mental health treatment with programs spanning California, Washington, Virginia, and Minnesota.We a...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Work At Home Temecula, CA - Simple, No Selling, No Boss, Your Schedule

    Work At Home Temecula, CA - Simple, No Selling, No Boss, Your Schedule

    Consumer-Report-Today.com • Temecula, CA, US
    serp_jobs.filters.remote
    serp_jobs.job_card.full_time +1
    Make $17-$29 / hr Working Part-Time At Home in Temecula, CA.serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Retail Visual Merchandiser, Temecula Promenade - Full Time

    Retail Visual Merchandiser, Temecula Promenade - Full Time

    Macy's • Temecula, California, United States
    serp_jobs.job_card.full_time +1
    Macy's is more than just a store.One that's captured the hearts and minds of America for more than 160 years.A story about innovations and traditions. Macy's 4th of July Fireworks, and the wonder of...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_hours • serp_jobs.job_card.promoted • serp_jobs.job_card.new
    Seasonal Omni Channel Support Specialist

    Seasonal Omni Channel Support Specialist

    Boot Barn • Irvine, CA, US
    serp_jobs.job_card.full_time
    Omni Channel Support Specialist.Boot Barn is where community comes first.We thrive on togetherness, collaboration, and belonging. We build each other up, listen intently, and implement out-of-the-bo...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Remote FinTech Product Analyst - AI Trainer ($50-$60 / hour)

    Remote FinTech Product Analyst - AI Trainer ($50-$60 / hour)

    Data Annotation • Perris, California
    serp_jobs.filters.remote
    serp_jobs.job_card.full_time +1
    We are looking for a finance professional to join our team to train AI models.You will measure the progress of these AI chatbots, evaluate their logic, and solve problems to improve the quality of ...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Product Support Specialist

    Product Support Specialist

    thyssenkrupp Bilstein of America, Inc. • Poway, CA, United States
    serp_jobs.job_card.full_time
    Bilstein of America supplies products to a wide range of Original Equipment Automotive Manufacturers as well as Aftermarket and Motorsports customers. Our Aftermarket operations are based out of Pow...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Director of Media and Strategy Management, THV

    Director of Media and Strategy Management, THV

    Edwards Lifesciences • Irvine, CA, US
    serp_jobs.job_card.full_time
    Marketing Director For Transcatheter Mitral And Tricuspid Therapies.Innovation starts from the heart.Heart valve disease impacts millions of lives, spanning all ages and geographies.As communities ...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted