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Director of Onboarding & Launch
Director of Onboarding & LaunchThreshold Brands • Houston, TX, US
Director of Onboarding & Launch

Director of Onboarding & Launch

Threshold Brands • Houston, TX, US
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Job Description

Job Description

Salary : $90,000 - $100,000

The Director of Franchise Onboarding & Launch is a strategic leader responsible for the design, execution, and continuous improvement of the franchisee onboarding and launch lifecycle at Threshold Brands. This role ensures a seamless transition from franchise signing to a fully operational and profitable business. The Director leads a high-performing team responsible for delivering a structured, impactful, and brand-aligned onboarding experience. This position requires cross-functional collaboration, data-driven decision-making, and an unwavering focus on franchisee success and system scalability.

Key Responsibilities :

Strategic Leadership & Vision

  • Own and evolve the onboarding and launch strategy to meet organizational growth objectives and franchisee performance standards.
  • Define key metrics and performance indicators to measure onboarding effectiveness and franchisee ramp-up.
  • Align onboarding outcomes with broader operational, brand, and financial goals across all franchise brands under Threshold.

Team Leadership & People Management

  • Directly manage a team of onboarding specialists, including hiring, performance management, coaching, and development.
  • Foster a high-performance team culture rooted in accountability, service excellence, and continuous improvement.
  • Ensure appropriate staffing, capacity planning, and resource allocation to meet onboarding demand.
  • Program Management & Delivery

  • Oversee the development and execution of a phased, multi-modal onboarding curriculum (virtual, in-person, field-based).
  • Ensure training content is updated regularly to reflect brand evolution, operational enhancements, and industry standards.
  • Lead the design and administration of assessments and milestone reviews to validate learning and progress.
  • Franchisee Launch Ownership

  • Serve as an executive-level partner and coach for new franchisees during their first 612 months post-launch.
  • Conduct strategic business planning sessions, focusing on revenue growth, local marketing execution, sales performance, and financial milestones.
  • Coordinate with brand and operations leaders to continuously update and improve the franchisee launch roadmap.
  • Cross-Functional Alignment

  • Collaborate closely with internal departments (Marketing, Operations, Legal, Finance, IT) to ensure end-to-end onboarding success.
  • Ensure internal teams are fully briefed, prepared, and aligned to support franchisee training at each stage of onboarding.
  • Reporting & Business Intelligence

  • Leverage data dashboards and reporting tools to monitor onboarding performance, franchisee health, and program impact.
  • Analyze financials (e.g., P&Ls, proformas) to help franchisees identify gaps and build sound business practices.
  • Report regularly to executive leadership with key metrics, risks, and improvement plans.
  • Required Experience & Qualifications :

  • 5+ years in franchise operations, training and development, or new business onboarding, with 2+ years in a leadership or director-level role.
  • Proven experience managing teams, setting performance goals, and leading with a people-first mindset.
  • Deep understanding of franchise models, small business operations, and early-stage business growth.
  • Demonstrated expertise in instructional design, adult learning, and multi-channel training delivery.
  • Strong business acumen with the ability to coach franchisees in sales, marketing, and financial performance.
  • Tech-savvy with proficiency in tools such as Salesforce, G-Suite, Microsoft Office, LMS platforms, and data dashboards.
  • Excellent communication, leadership, and cross-functional collaboration skills.
  • Ability to travel as needed to support in-person training and franchisee launches.
  • About Us : Threshold Brands, backed by private equity, is a multi-brand franchisor boasting over $375 million in annual system-wide sales. Our impressive portfolio of 10 brands is dedicated to enhancing homeowners lives. Among our standout brands are MaidPro, Men in Kilts, Pestmaster, USA Insulation, Plumbing Paramedics, Heating & Air Paramedics, Granite Garage Floors, Sir Grout, Mold Medics, and Miracle Method.

    Benefits : We provide a fun place to work where people are respected, learning is continuous, and cutting-edge ideas are always welcome. Competitive employee-focused benefits include :

  • Medical, dental, vision and other ancillary benefits on your first day of employment
  • Remote work environment
  • PTO
  • Employee Assistance Program
  • 401k Safe Harbor
  • Collaborative, fun company environment and culture
  • WORKING AT THRESHOLD BRANDS

    This is an exciting opportunity to work at a company that genuinely cares about its employees, franchisees, and customers! A company that believes in work-life balance, that it is okay to have fun on the job, and that invests in its employees by providing challenging opportunities and tools to deliver excellence! If these beliefs ring true to you, we invite you to read on.

    What do we do?We help entrepreneurs achieve their lifelong dream of success through business ownership. As a multi-brand franchisor, we plan to deliver multiple home services through individually owned and operated franchisee throughout the United States and Canada. We help our brands deliver superior customer service by providing a high touch National Contact Center, cutting-edge technology, fun and upbeat marketing and business coaching that adds real value.

    In a nutshell, our vision is to bea franchisee-friendly company, empowering entrepreneurs to deliver exceptional services to their communities.

    What are our roots?It all began in August 2020, when our flagship franchise, MaidPro, partnered with The Riverside Company (a private equity sponsor). Since then, weve been moving at a rapid speed growing both organically and through acquisitions. Today, we are 10 brands strong, supporting not only MaidPro but also Men in Kilts, PestMaster, USA Insulation, Plumbing Paramedics, Heating Paramedics, Sir Grout, Granite Garage Floors, Mold Medics, and Miracle Method. Our strategy is to keep adding great-performing brands to our portfolio, so were not slowing down. Were headquartered in Boston, Massachusetts, but really, were

    all over the map, with more than 400+ franchise locations across North America.

    COMPANY CULTURE

    Who are we?We are a collection of entrepreneurs, out-of-the-box thinkers, hospitality minded innovators. We thrive in a fast-paced, high-energy environment and we are steadfastly committed to adding value to everything we do.

    Who do we want on our team?We look for people who are natural learners, passionate about their careers and love to help businesses grow.

    Why work here?We provide a fun place to work where people are nice, learning is continuous, individuality is respected, and your cutting-edge ideas are welcomed. At the same time, were straight shooters. We support each other but we also challenge each other. You will be challenged every day, but it will be the best job you ever had.

    It should be understood that no job description can encompass every responsibility and therefore should not be interpreted as all-inclusive. Threshold Brands is an Equal Employment Opportunity Employer that maintains a diverse and inclusive work environment.

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    Director Launch • Houston, TX, US

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