Media Director Job at Wunderman Thompson in New York

Who We Are :

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

What We Are Looking For

VML is seeking a Media Director to join our Connections department to support multiple key clients. We are looking for a leader who can embody and support our vision and strategic direction, effectively develop and present materials for new business pitches, and be an integral part of our office and U.S. connections department leadership teams. This role requires someone who can manage client media-related issues, foster strong client relationships, and lead media planning efforts that drive innovative and effective ideas. We are looking for a professional who can continually reinforce consumer behaviors in integrated idea development, empower innovative ideas with new media technologies, and supervise the implementation of integrated offerings and tools.

What You'll Do

Leadership & Management

Effectively develop and present materials in new business pitches.

Serve as an integral part of the VML media department leadership team, making recommendations on philosophy, structure, tools, and approach for integrated connections planning and execution.

Manage the flow of client media-related issues, creating solutions and resolving problems.

Develop and maintain excellent relationships with clients.

Establish timetables for the development of plans.

Support the growth and development of junior team members

Media Planning :

Embody VML's integrated connections planning approach, working closely with the creative team to drive innovative, effective ideas that meet the audience where they live.

Develop media plans that support the client's marketing objectives.

Continually reinforce consumer behaviors in the integrated idea development process.

Empower innovative ideas by bringing appropriate new media technologies and capabilities to the ideation conversation.

Supervise implementation of integrating offerings and tools.

Identify opportunities for content partnerships and multi-platform media partnerships.

Create media plan recommendations and alternatives.

Select media channels and determine scheduling.

Analyze competitive activity in the marketplace.

Present media plans to clients.

Work with the analytics team to develop a measurement framework for campaigns.

Work with the analytics team to measure media performance, make recommendations for optimization.

Develop recap reporting to understand and document final campaign performance against goals and critical learnings.

Ensure media plans are executed as planned and approved, on schedule and within budget.

Regularly meet with media and industry reps to develop and maintain expertise on available technologies and capabilities.

Who You Are

An individual with outstanding verbal and written communication skills.

Adept at using media research and planning tools to determine audience size and determine audience attributes.

Someone with demonstrated success in client relationships, team management, and media planning.

Possesses the fortitude to stay calm under pressure.

What You'll Need

10+ years of experience with media planning and performance media. Agency experience required.

Team management experience

Client facing experience

A professional with demonstrated ability to manage and lead across multi-office internal agency environments and multi-agency external client engagements.

Someone with strong experience and integration with research / planning and analytics / measurement / optimization.

What we offer : Passionate, driven people |We champion a culture of people that do extraordinary work.

Consciously cultivated culture |We aim to embody the behaviors to build an inclusivecommunity that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery.

Competitive benefits | What we offer full time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness.

Growth-minded opportunities | We aim to nurture a culture of real-time feedback, growth-oriented mindset, and plenty of training opportunities through VML and WPP, so you can continue to grow personally and professionally.

VML is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military / veteran status, genetic information, sexual orientation, gender identity, physical or mental disability, or other protected group status. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.

_ $75,000 — $180,000 USD We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP Agency. For more information, please visit our website , and follow VML on our social channels via Instagram , LinkedIn ,and X .

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