Digital Product Marketing Manager

Role :

Digital Product Marketing Manager

Location : San Diego, CA

Type : Contract

Overview :

Seeking a results-driven

Developer Marketing Manager

to design and execute B2B digital marketing and go-to-market strategies for developers in

Compute, AI, and IoT . The role focuses on driving adoption of Client’s and Snapdragon technologies through data-driven, developer-focused campaigns and collaborations with cross-functional teams.

Key Responsibilities :

Lead

digital marketing and GTM strategies

aligned with business goals and developer journey insights.

Plan and execute

product launches

for Client’s and Snapdragon developer solutions.

Collaborate with Product, Marketing, and Engineering teams to deliver cohesive, impactful campaigns.

Develop and track

KPIs , optimize campaigns using performance data and trends.

Create GTM assets — customer stories, solution briefs, blogs, and web content.

Manage and mentor team members.

Minimum Qualifications :

5+ yrs in

digital / product marketing or strategy

within content / software, edge, or cloud tech.

3+ yrs of

B2B campaign ownership

and 2+ yrs of people management.

Skilled in

data-driven decision making , GTM strategy, and cross-functional collaboration.

Strong communication and organizational skills.

Preferred Qualifications :

Knowledge of

on-device AI, embedded systems, edge computing .

Familiarity with tools like

Adobe AEM, Marketo, Salesforce, Figma, Workfront , and analytics platforms (Adobe Analytics, BrightEdge, Qualtrics, ON24).