Job Description
Job Description
Salary : Job Summary :
We are seeking a strategic and results-driven Product Marketing Specialist to lead go-to-market efforts for our SaaS solutions. This role will be responsible for crafting compelling messaging, enabling sales teams, and driving product adoption through targeted marketing initiatives. Youll work cross-functionally with product, sales, and customer success to ensure our offerings resonate with the right audiences and deliver measurable impact.
Key Responsibilities :
- Develop and execute go-to-market strategies for new and existing SaaS products.
- Create product positioning, messaging, and value propositions that differentiate our solutions in the market.
- Collaborate with Product Management to understand features, roadmap, and customer pain points.
- Produce and manage marketing collateral including datasheets, case studies, landing pages, and email campaigns.
- Conduct competitive analysis and market research to inform strategy and messaging.
- Partner with Sales to develop enablement materials such as battle cards, pitch decks, and training sessions.
- Track and report on campaign performance, product adoption, and customer engagement metrics.
- Support customer marketing initiatives including testimonials, reviews, and reference programs.
- Attend various trade shows and conferences to promote the product(s).
Qualifications :
Bachelors degree in Marketing, Business, Communications, or related field.3+ years of experience in product marketing, preferably in a SaaS or B2B tech environment.Strong understanding of buyer personas, customer journeys, and SaaS business models.Excellent written and verbal communication skills.Experience with marketing automation tools, CRM platforms, and analytics dashboards.Ability to manage multiple projects and collaborate across teams.Travel to trade shows and conferences to promote the product.Preferred Skills :
Familiarity with tools like HubSpot, Salesforce, Google Analytics, and Figma.Experience working in Medicare, healthcare, or insurance tech is a plus.Strong storytelling and content creation abilities.Analytical mindset with a focus on performance metrics and ROI.