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Product Marketing Specialist (SaaS)

Product Marketing Specialist (SaaS)

My Senior Health PlanBrentwood, TN, US
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Job Description

Job Description

Salary : Job Summary :

We are seeking a strategic and results-driven Product Marketing Specialist to lead go-to-market efforts for our SaaS solutions. This role will be responsible for crafting compelling messaging, enabling sales teams, and driving product adoption through targeted marketing initiatives. Youll work cross-functionally with product, sales, and customer success to ensure our offerings resonate with the right audiences and deliver measurable impact.

Key Responsibilities :

  • Develop and execute go-to-market strategies for new and existing SaaS products.
  • Create product positioning, messaging, and value propositions that differentiate our solutions in the market.
  • Collaborate with Product Management to understand features, roadmap, and customer pain points.
  • Produce and manage marketing collateral including datasheets, case studies, landing pages, and email campaigns.
  • Conduct competitive analysis and market research to inform strategy and messaging.
  • Partner with Sales to develop enablement materials such as battle cards, pitch decks, and training sessions.
  • Track and report on campaign performance, product adoption, and customer engagement metrics.
  • Support customer marketing initiatives including testimonials, reviews, and reference programs.
  • Attend various trade shows and conferences to promote the product(s).

Qualifications :

  • Bachelors degree in Marketing, Business, Communications, or related field.
  • 3+ years of experience in product marketing, preferably in a SaaS or B2B tech environment.
  • Strong understanding of buyer personas, customer journeys, and SaaS business models.
  • Excellent written and verbal communication skills.
  • Experience with marketing automation tools, CRM platforms, and analytics dashboards.
  • Ability to manage multiple projects and collaborate across teams.
  • Travel to trade shows and conferences to promote the product.
  • Preferred Skills :

  • Familiarity with tools like HubSpot, Salesforce, Google Analytics, and Figma.
  • Experience working in Medicare, healthcare, or insurance tech is a plus.
  • Strong storytelling and content creation abilities.
  • Analytical mindset with a focus on performance metrics and ROI.
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    Product Marketing Specialist • Brentwood, TN, US

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