Paid Media Marketing LeadVirtualVocations • Paterson, New Jersey, United States
Paid Media Marketing Lead
VirtualVocations • Paterson, New Jersey, United States
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A company is looking for a Paid Media Marketing Lead to manage and support paid advertising efforts across various platforms.
Key Responsibilities
Plan, execute, and optimize paid media campaigns across platforms like Google Ads and LinkedIn Ads
Collaborate with the creative team to develop high-performing ad creatives and landing pages
Conduct audience research and segmentation to effectively target customers
Required Qualifications
Bachelor's degree in marketing, business, or a related field
3-5 years of proven experience in managing successful paid media campaigns
Proficiency in advertising platforms such as Google Ads, Bing Ads, and LinkedIn Ads
Experience with A / B testing and landing page optimization
Strong analytical skills to interpret data for informed decision-making
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Marketing Media Lead • Paterson, New Jersey, United States
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