Director, Content Marketing Job at Consumer Edge in New York

Overview

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Company Overview Join a dynamic team that's redefining consumer data analytics. We empower top investment firms and global brands with cutting-edge insights into consumer spending, leveraging privacy-compliant data across geographies. Our real-time intelligence and merchant-level benchmarks give clients a competitive edge—and you\'ll be at the forefront of it all.

Role Summary

We are seeking a Director of Content Marketing with experience in B2B SaaS companies and in harnessing consumer data to shape strategy, unlock growth, and influence business outcomes across global markets. In this role you will define and execute a content strategy that not only delivers high-value thought leadership but also fuels revenue opportunities by driving top-of-funnel engagement, accelerating deal cycles, and providing customers and teams with impactful, compelling content. Partnering closely with Sales and Product, this leader will transform complex insights into compelling stories and will ensure content is aligned to market needs, amplifies the company\'s value proposition, and directly contributes to revenue pipeline and customer success.

Your main responsibilities

• Develop and implement a comprehensive global content strategy aligned with company objectives, business priorities, marketing initiatives, and revenue goals
• Create and oversee production of diverse content assets : whitepapers, reports, case studies, blogs, infographics, videos, and webinars
• Build and manage an editorial calendar that aligns content production with product launches, campaigns, and market moments
• Leverage SEO, intent data, and analytics to guide content development and maximize discoverability, reach, and engagement
• Oversee social media strategy and execution, ensuring content is tailored for each platform to drive brand awareness, thought leadership, and demand generation
• Monitor search performance and competitive rankings, leveraging analytics and keyword insights to refine editorial calendars, content clusters, and thought leadership initiatives
• Establish and enforce content governance, including messaging consistency, brand voice, and compliance standards across global regions
• Work closely with Product, Sales, and Executive stakeholders to create content that is accurate, differentiated, and strategically designed to influence buyer decisions, nurture key accounts, and accelerate pipeline growth across target segments and ICPs
• Drive storytelling frameworks that simplify complex data and insights and translate it into compelling content for target audiences
• Optimize content distribution across channels, including digital, email, social, and events
• Measure performance of content initiatives against marketing and sales goals, calculate and optimize ROI, and provide insights for continuous improvement
• Lead, mentor, and develop team members and manage content creators, editors, and freelancers
• Collaborate with events and demand generation to repurpose content for industry conferences, speaking opportunities, marketing campaigns, and PR initiatives
• Develop content programs that elevate customer voices, including testimonials, case studies, and user-driven thought leadership

We\'re looking for someone with

Why Join Consumer Edge

We offer a competitive salary, an extensive benefits package including 401(k) match, paid parental leave, flexible and generous time off, work from home flexibility and a vibrant work environment conducive to professional growth and innovation. Join our team and play a significant role in driving data-driven decision-making, shaping the future of global consumer insights.

Salary

The annual base salary for this role is between $150,000 – $220,000 based on experience, with the opportunity for a performance-based bonus, company equity, 401(k) matching, work-from-home flexibility, and subsidized health benefits.

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