Growth Marketing Associate, Paid Search

Overview

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.

As a Growth Marketing Associate, you'll work in a fast-paced environment and leverage your prior experience to bring new and exciting paid search campaigns to life. You will be an integral part of the Growth Marketing team and manage the creative workflow and delivery for critical events across the promotion of our products. In this role, you will drive relevance, engagement, and growth across our key channels.

What You’ll Do

Manage paid search performance marketing campaigns for our products across various supply partners.

Launch and optimize campaigns to meet larger team goals, KPIs, and results.

Identify and execute A / B tests to draw insights for growth and optimization.

Collaborate with our external media partners, ensuring efficient campaign planning, execution, measurement, and optimization.

Partner with the Creative, Analytics and wider Marketing teams to develop cohesive and effective campaigns, ensuring alignment across streaming campaigns.

Develop creative briefs for digital marketing assets and identify legal and compliance approvals as needed.

Report on performance and share learnings with executives and the wider growth team.

What You’ll Bring

Bachelor's degree in Marketing or a related field.

At least 1 year of experience in a marketing role; experience executing and optimizing campaigns within various paid search platforms (Google, Apple, etc.) is a plus.

A passion for data and testing, with the ability to turn testing insights into actionable projects.

Exceptional analytical skills and attention to detail as well as the ability to clearly communicate results and define next steps.

Well organized and great attention to detail, with the ability to work on multiple projects simultaneously.

The ability to work independently or with a team in a fast-paced and dynamic environment.

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Join Our Team

We’re a publicly traded (NASDAQ : DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.

The US base salary range for this full-time position is 58,400.00 USD - 73,000.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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