Digital Marketing Specialist
VirtualVocationsAlpharetta, Georgia, United Statesjob_description.job_card.30_days_ago
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A company is looking for a Digital Marketing Specialist to join their demand generation team.
Key Responsibilities
Execute and optimize paid media campaigns across various platforms including LinkedIn, Meta, YouTube, and Google Ads
Collaborate with internal teams to produce high-performing ad content and manage the full ad creative lifecycle
Monitor campaign performance, analyze data for insights, and document strategies and updates for cross-functional alignment
Required Qualifications
2-3 years of hands-on experience in paid media campaigns
Strong analytical skills and familiarity with tools like GA4, Marketo, and Salesforce
Experience in B2B marketing and demand generation; healthcare or SaaS experience is a plus
Proficient in Excel and Google Suite for data analysis and reporting
A resourceful problem solver who can adapt to a fast-paced work environment
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Digital Marketing Specialist • Alpharetta, Georgia, United States
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