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B2B Marketing Brand Manager

B2B Marketing Brand Manager

Intuitive HealthPlano, TX, US
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Job Description

Job Description

Location : Remote (requires ~ 5-10% travel as needed)

With centers located nationwide, Intuitive Health provides health system partners a vital bridge from fee for service to value-based care by improving inappropriate ER utilization in a way that benefits patients directly which creates loyalty, repeat visits, and site-level profitability. These centers provide better access and better service to patients by eliminating the need to choose between visiting an ER or urgent care.  In Intuitive operated centers, patients will experience short wait times, and concierge level customer service. Our vision is to simplify how patients access healthcare while elevating the patient experience. This is an excellent opportunity to join us in our mission to simplify access to high quality emergency and urgent care!

About Intuitive Health

Founded in 2008, Intuitive Health / Legacy ER & Urgent Care has become the Nation’s leading provider of high-quality outsourced Emergency and Urgent Care built on the foundation of Servant Leadership; a culture of influencing people to work toward goals for the common good with character that inspires confidence. By utilizing a retail care approach to access & customer service, Intuitive Health has consistent double-digit level growth since inception. Intuitive is now the largest provider of hybrid (Emergency and Urgent Care) retail healthcare services in the US.

Position Overview :

Intuitive Health is seeking a B2B Marketing Brand Manager to strengthen our market presence and support business development. This role reports directly to SVP Marketing and maintains a dotted line reporting relationship to the Chief Growth Officer. This role will own brand strategy for B2B audiences and build integrated campaigns that generate awareness, engage decision-makers, and create qualified opportunities. You’ll plan and execute initiatives across our corporate website, LinkedIn, HubSpot (Marketing Hub), and Salesforce CRM, ensuring consistent messaging, clear value propositions, and measurable impact.

You will partner closely with business development to align on target accounts, buyer personas, and account-based marketing efforts; collaborate with content, design, and digital teams to deliver assets and experiences; and use data to refine campaigns and improve conversion throughout the funnel.

What You’ll Impact

  • Stronger market presence and recognition among health system decision-makers
  • Higher quality engagement and meetings for business development
  • Consistent, compelling storytelling that differentiates our brand
  • A measurable, repeatable campaign engine that drives pipeline and revenue

Responsibilities

  • Develop the B2B brand strategy, positioning, and messaging framework for health system leaders and other key decision-makers; ensure consistency across channels and assets.
  • Build integrated campaign plans that support business development goals (awareness, engagement, meetings, RFPs), including account-based marketing programs for target accounts.
  • Partner with business development to define audience segments, buying committees, and content needs by stage; translate insights into campaign briefs and calendars.
  • Lead content development for campaigns (case studies, thought leadership, solution one-pagers, presentations, videos, webinars) in partnership with SMEs, design, and content teams.
  • Manage the corporate web experience : plan and publish pages, landing pages, and resources; optimize for conversion with clear CTAs, forms, and value proof.
  • Own LinkedIn channel strategy and execution (organic and paid) : editorial planning, creative direction, audience targeting, and performance optimization.
  • Use HubSpot to build and deploy emails, nurture journeys, and campaign automation; ensure accurate segmentation, personalization, and compliance.
  • Coordinate CRM campaign enablement with sales operations : campaign codes, lead routing, MQL definitions, and SLA handoffs to ensure timely follow-up and pipeline hygiene.
  • Develop sales enablement materials (decks, one-pagers, talk tracks, case studies) and maintain a centralized library mapped to stages of the buyer journey.
  • Establish and manage campaign measurement : define KPIs, build dashboards, and report on performance, including reach, engagement, meetings booked, pipeline, and ROI.
  • Run A / B tests across pages, emails, ads, and offers; iterate creative and messaging based on data and stakeholder feedback.
  • Oversee agency and vendor partners for creative, media, and production as needed; manage timelines and budgets to deliver high-quality work on schedule.
  • Safeguard brand standards and visual identity; conduct regular audits across digital touchpoints to ensure consistency and quality.

    • Required Skills

  • Bachelor’s degree in marketing, communications, business, or related field.
  • 5+ years of B2B marketing experience, including brand management and integrated campaign execution across web, social, email / automation, and CRM.
  • Proven experience partnering with sales / business development to create demand, accelerate deals, and influence pipeline; familiarity with ABM strategies.
  • Hands-on experience with HubSpot Marketing Hub and Salesforce CRM (segmenting, email / nurture, landing pages, forms, campaign attribution).
  • Strong understanding of LinkedIn for B2B (content, paid targeting, and optimization).
  • Demonstrated ability to craft clear, compelling messaging and oversee creation of high-quality assets for executive buyers.
  • Data-driven mindset with the ability to define KPIs, analyze performance, and translate insights into action; proficiency with marketing dashboards and reporting.
  • Excellent project management and cross-functional leadership skills; able to manage multiple priorities and drive initiatives from concept to launch.
  • Exceptional written and verbal communication skills; confident presenting to executives and collaborating with SMEs.
  • Bonus : Healthcare services or multi-location experience; experience with account-based platforms, webinar tools, and sales enablement systems.
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