Senior Social Media Specialist

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Job Profile Summary :

TheSenior Social Media Strategist will lead and coordinatethe university's social media strategies aimed at buildingthe reputations of the university,the WGU system, and our leadersamong key target audiences.

The incumbent will work closely withall members of the public relations, marketing,and student experience team, supportingall WGU departments by providing social mediaconsultation, strategy, and content development support.

The Senior Social Media Strategist will serve as the team lead forCommunicationsand Public Relations social mediaefforts, including planning and calendaring, contentcreation and review, and monitoring.

He / she will also develop and review social media content that supports WGU's reputation as a thought leader in innovation and education.

The Social Media Strategistwillwork with theWGUcolleges, state affiliates, practices, andWGUsystem entitiesandstate / regional affiliatesto promotethe awareness and positive reputationof WGUamong key target audiencesthrough effective use ofsocialmediachannels.

Theprimaryfocusofthispositionistopartner with Communications team members to support theirworkas business partnerswith assigned colleges, entities, or practicesto plan and implement strategies and tactics to build and maintainWGU'spositive reputationthrough social media.

Essential Functions and Responsibilities :

• Ensure that WGU, its affiliates, colleges and systems entitieshave positive awareness andreputationthrough :
• Social mediastrategicplanning and implementation.
• Proactive planning that supports reputation enhancement.
• Content creation, including articles, web copy, press releases, social media content, speeches, presentations, and newsletters.
• Thought leadershipinitiatives.
• Agency and vendor management.
• Social media tracking and reporting
• Support forpromotionalevents, campaigns,and activities thatsupportnew student acquisition.
• Performs other related duties as assigned.

Knowledge, Skill and Abilities :

• Strong knowledge of best practices for social media channels, including, but not limited to : Ability to work effectively with all external audiences as well as WGU staff at all levels.
• Outstanding writing skills and ability to write effectively for different audiences.
• Understanding of and ability to develop relationships with media.
• Ability to work independently, conceptualize projects,and manage multiple priorities.
• Ability to perform creative writing and related activities such as conducting interviews, research, and editing.
• Ability to work calmly and maintain good judgment in a fast-paced, dynamic, and entrepreneurial environment.
• Ability to understand and interpret information accurately.
• Ability to communicate accurately and concisely.
• Ability to influence others positively.
• Ability to initiate creative and innovative promotional ideas.
• Demonstrated skill and ability in the use of social media, including Twitter, Facebook,Instagram& LinkedIn
• Demonstrated skill and ability in the effective use of equipment, computers and other resources for completion of projects such as posters, displays, PowerPoints, etc.
• Self-direction and reliability.
• Excellent communication, collaboration, and customer service skills.

Competencies :

Organizational Impact :

• Works to achieveoperational targets withsignificant to majorimpact on department,Function, or Officeresults. May beresponsible for managinglarge projects orprocesses within thedepartment, function, oroffice.
• Performs work as directed with limited oversight.

Problem Solving & Decision Making :

• Responsible forleveraging a systems-thinking approach,making moderate tosignificant improvementsof processes, systems,and plans within thedepartment, Function, orOffice.
• Problems and issuesfaced are numerous andchallenging, will requiredetailed informationgathering and analysis.Problems typically affectmultiple areas orspecialties.

Communication & Influence :

• Collaborates cross-functionally with employees within and outside ofthe department. Typically hasresponsibility forcommunicating withparties external to theUniversity.
• Works to influenceparties within andoutside thedepartment, Function, orOffice regarding policies,procedures, andpractices.

Leadership & Talent Management

• Isresponsible forproviding guidance,coaching, and training toother employees in thedepartment, Function, orOffice. Responsible for managingprojects involvingdelegation of work andreview of others' workproducts.
• Demonstrates the WGUleadership principles inall aspects of service tostudents, employees, andpartners of WGU.

Job Qualifications :

Minimum Qualifications :

5+ years of experience with a bachelor's degree, or 3+ years and a master's degree, or a doctorate or terminal degree without experience.

Preferred Qualifications :

• Bachelor's degree in marketing, communications, public relations, journalism, or related field.
• 5-8years of experience insocial mediaincluding internships.
• Higher education experience preferred.
• May have a broad knowledge of project management.

Physical Requirements :

• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.

Disclaimer : This Job Description has been designed to indicate the general nature, essential duties, and responsibilities of work performed by employees within this classification.

It does not contain a comprehensive inventory of all duties, responsibilities, and qualifications that are required of the employee to do this job.

Duties, responsibilities and activities may change at any time with or without notice. This Job Description does not constitute a contract of employment and the University may exercise its employment-at-will rights at any time.

The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets;

experience and training; licensure and certifications; and other business and organizational needs.

At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case.

A reasonable estimate of the current range is :

Pay Range : $70,100.00 - $105,200.00

WGU will accept applications for this position until 12 : 00 AM ET, 07 / 06 / 2024

How to apply : apply online

Full-time Regular Positions (FT classification, standard working hours 40)

• This is a full-time, regular position that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare;
• health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages;

legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition ; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual , 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.

The University is an equal opportunity employer.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.