Campaign and ABM Marketing Manager

Job Description

Job Description

Campaign and ABM Marketing Manager

Join the Market Leader in Electric Power Trading Solutions

The electrical grid is the largest and most complicated machine ever built - and right now, it’s in the middle of being reformed and reinvented! Yes Energy’s industry-leading electric power trading analytics software provides real-time visibility into a massive amount of data required to plan and efficiently operate that machine every minute of every day.

Our unique and innovative view of the data informs real-time financial and operational decisions that keep utility prices low and the grid reliable.

This drives innovation in this critical infrastructure. It’s challenging work with a purpose.

Be a part of our successful, growing business during national transformation.

Position Summary

The Campaign and ABM Marketing Manager is responsible for growing our marketing team to develop and manage integrated marketing solution campaigns and programs.

This role is responsible for two major streams of work : 1) creating, implementing, and optimizing our marketing campaigns across various marketing channels to increase awareness, engagement, and demand generation for the Yes Energy portfolio of solutions;

2) creating, implementing, and optimizing our partner marketing program to attract new partners and drive engagement, solidify relationships and revenue through the partner channel

Position Details

Full-Time

Hybrid (preferred) or remote

Reports to : VP, Marketing

Location : Yes Energy Core Offices

Salary Range : $100-$120K

Primary Responsibilities

Build and execute marketing campaigns aligned with go-to-market strategy to generate, engage, and nurture prospects, driving marketing traction with multiple segments / stakeholders, spanning prospects, customers, and partners

Identify target customer segments and define campaigns, objectives, priorities, and timeline for execution

Design and deliver ABM (Account Based Marketing) campaigns to create awareness and educate prospects, customers, and partners, including complex, multi-stage workflows to achieve multiple touchpoints with customer targets

Collaborate with Marketing colleagues, Sales, and Product to develop and hone messaging and queue up delivery to target segments;

monitor campaign traction and evolve tactics as needed

Recommend and align campaign content assets to ensure relevant and personalized topics and messaging are leveraged

Develop campaign briefing materials to ensure Sales, Product, Customer Success, and other stakeholders are aware of both current and upcoming campaigns

Monitor and report on campaign results to stakeholders to quantify impacts based on defined KPIs; make recommendations to optimize campaigns to ensure annual objectives are attained

Collaborate with Partner Marketing sales leader(s) to develop, implement, and optimize our partner marketing program to attract new partners and drive engagement, solidify relationships and revenue through the partner channel

Other responsibilities as assigned by management

Minimum Qualifications

Minimum of 5-7 years experience in Marketing with at least one to two years building and driving successful B2B marketing campaigns

4-5 years experience in a Marketing role overseeing B2B strategic initiatives to drive pipeline and generate closed-won business

Demonstrated success in building and executing partner programs and campaigns with measurable return on investment (ROI) metrics

Skills and Qualifications

Strategy - strong grasp of messaging strategy and commitment to incorporate an understanding of the mindset of target audiences

Marketing experience in a B2B SaaS / technology industry

Technical acumen - ability to quickly grasp complex technical concepts and make them easily understandable in text and pictures

Proficient in Hubspot CMS and marketing automation, Salesforce.com, or similar CRM experience

Highly organized, detail-oriented, and eager problem solver - the ability to plan, schedule, and manage initiatives efficiently and proactively while prioritizing and juggling projects

Adaptability - adjust quickly to changing priorities and manage through complexity

Initiative and tenacity - seek out and seize opportunities, find ways to surmount barriers, demonstrate resourcefulness and action orientation

Collaboration - Focus on collaborating across all functions and levels of the organization

High attention to detail - demonstrate solid editing and proofreading skills

Excellent communication skills - ability to synthesize data to develop understandable and actionable plans

Strong project management skills - ability to prioritize and manage work on multiple assignments concurrently

Preferred Experience

Strong familiarity with the use of 6sense to drive ABM and overall campaign success

Experience with account based marketing (ABM) campaign strategy and execution

Bachelor’s degree in marketing, communications, or related discipline

Experience working for one or more early-stage, privately owned companies

About Yes Energy

Overview

Yes Energy delivers real-time market data and electric power trading decision solutions. Over 1,000 market participants use Yes Energy solutions daily.

The business is a leader in all aspects of information content collection and management and in developing and delivering data and market analytics solutions.

Since its inception in 2008, Yes Energy has become a trusted and respected supplier of innovative and reliable solutions focused on the needs of power market analysts, traders, and trade managers.

Culture

Yes Energy has been named one of the Best Places to Work in Colorado, and we have the culture to prove it. At Yes Energy, we care about saying Yes to customers.

We like to listen and learn and develop our solutions in line with our customers’ needs. We think about customers as business partners, and when we help them be more successful we are more successful, too.

Around the office, our culture is driven by some pretty fundamental values that we’re proud of :

• We love innovation and solving tough challenges;
• We are high standards people who combine passion and pride with hard work and rewards of all kinds in an ethic that is consistent across the company;
• We’re team-focused with a flat hierarchy we work in small teams on well-defined projects that directly impact the success of the business;

We play to the strengths and experience of each person while each of us also works along a continuum of roles adjacent to our focus area.

This presents the challenge of maintaining a broad set of skills as well as an opportunity to learn and contribute in many ways;

We are constantly growing. Professional development happens every day and every year.

Compensation and Benefits

We offer strongly competitive salaries and real bonuses that are achievable and that you can impact. Our benefits package is also very competitive and it includes medical insurance, 401K Plan with matching, flexible vacation and flexible work schedules.

Investment in both formal and informal professional development is encouraged and funded by Yes Energy.

In accordance with Colorado law, the range provided is Yes Energy’s reasonable estimate of the base compensation for this role.

The actual amount may be higher or lower, based on non-discriminatory factors such as location, experience, knowledge, skills and abilities.

Yes Energy provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.

In addition to federal law requirements, Yes Energy complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.