Senior Director Global Campaigns & Growth Marketing

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Being a Senior Director Global Campaigns & Growth Marketing at iManage means

You will be a dynamic, focused, and collaborative leader playing a pivotal role in driving iManage’s growth and market presence.

You will lead a talented global team of marketers with day-to-day responsibility for our Global Brand, Events, Field & Partner Marketing, Integrated Campaigns, Demand, ABM and Paid Acquisition motions.

With first hand experience of creating and driving predictable pipeline in a B2B SaaS environment you will be adept at working cross functionally with key stakeholders not only from within marketing but also from Sales, Business Development, Customer Success and Partner.

This newly created leadership position requires a seasoned marketing professional with a strategic mindset, extensive experience in global campaign management, and a proven track record of delivering impactful revenue-generating marketing initiatives for both new and existing customers.

You will be responsible for setting the growth strategy, defining campaign tactics, and overseeing the execution for global campaigns, demand generation and customer expansion to continue our growth trajectory.

You will be laser focused on the numbers with an eye for detail and a drive to not only meet targets but exceed them. A team player, you know how to bring out the best in your team, promote their talents and augment their learning with your experience and expertise.

This position reports directly to the EVP Marketing.

iM Responsible For

• Aligning and leading Brand, Field and Demand to create a strategic multi-channel global campaigns and pipeline generation strategy, resulting in improved audience experience, campaign effectiveness and predictable pipeline
• Leading the launch and successful execution of campaigns, ensuring key metrics for brand awareness, lead generation, and pipeline are met with your team of Field, Demand and Brand marketing leaders
• In conjunction with the Head of Field Marketing : Developing strategies to drive in region revenue and retention, localizing and optimizing through the partner channel, working closely with regional sales leadership, to ensure campaigns are amplified and targeted to region.

Overseeing the delivery of a global events strategy to drive brand awareness, customer upsell and loyalty and deliver net new lead opportunities.

Working with the Partner team to develop a partner strategy to engage, educate and activate reseller partners to develop co-strategies to support global campaign and revenue goals and deliver SQL pipelineOptimizing opportunity with strategy partners to leverage brand and demand generation opportunities impacting overall brand awareness and engagement whilst supporting sales motions

In conjunction with the Head of Demand Generation : Developing a global multi-channel demand generation strategy for scalable growth, optimizing paid channels and continually exploring new onesBuilding an outbound marketing strategy and ABM framework aligned with sales objectives.

Owning the pipeline number working with the extended marketing team to define the growth plan, channel mix, data & analytics for iManage to drive net new and expansion leads across all segmentsDriving the creation and optimization of programmatic customer journeys for acquisition and retention.

Analyzing and optimizing the demand generation portfolio continually for improved results.

In conjunction with the Head of BrandDeveloping a global brand awareness strategy that drives awareness, resonance and engagement with iManage in existing and new markets / audiences.

Ensuring that brand awareness campaigns directly impact pipelineGrowing the marketing campaign management function by being hands-on with execution while mentoring and coaching the team to optimize and maximize efficiency across many channels.

• Building cross functional relationships with the Director of Marketing Operations, Director of Product Marketing and Head of Content to ensure alignment on strategy, SLAs and go to market priorities to ensure company targets are met
• Partnering with the Director of Marketing Operations to managing the field, event and demand gen budgets globally and setting / tracking KPIs reporting progress to the EVP and key stakeholders.

Defining KPIs, iterating based on performance, and building systems for attribution.

Building collaborative relationships with key stakeholders including sales leadership, marketing leads, product marketing, partner and customer success to develop go to market strategies that align with business OKRs

iM Qualified Because I Have

• 10+ years in a senior leadership role with experience delivering proven results and driving long term, predictable revenue growth
• Demonstrated success in leading and mentoring high-performing marketing teams, fostering a culture of innovation, collaboration, and continuous improvement.
• Proven track record of delivering measurable and impactful results in terms of pipeline growth, revenue generation, and market positioning.
• Experience in developing and delivering integrated global campaigns across digital, field, corporate events, and Account-Based Marketing (ABM) approaches.
• Strong expertise in leading and optimizing global performance marketing teams, with a deep understanding of paid marketing channels and the ability to explore and test new avenues.
• Data driven mindset, an eye for numbers and fantastic attention to detail
• Lead global teams with a diverse skill set
• Excellent communication and presentation skills, with the ability to convey complex marketing strategies and results to executive leadership and stakeholders.
• Experience partnering closely with sales teams on strategy, targeting, lead follow-up, and conversion

iM Getting to

• Join a supportive, experienced team benefiting from continuous growth within an inclusive, encouraging and vibrant culture
• Onboard remotely and be included in all aspects of iManage life
• Collaborate cross functionally
• Help mentor, lead, and coach team members
• Focus on meaningful work, solving complex, real world issues utilizing the latest technologies and protocols
• Own your learning and growth within our career development support framework plus, access a huge range online learning library
• Receive competitive benefits that include; attractive salary based on market data, health / vision / dental / life insurance, 401k matching, performance bonuses, flexible working environment, generous PTO, unlimited sick days and so much more!
30+ days ago