Freelance Digital Media Analyst

Job Description

GENERAL SUMMARY

The Digital Media Analyst is responsible for the collection, analysis, and interpretation of display media, paid search, and web analytics data to track the success of Lexus digital advertising initiatives.

The analyst will work closely with the Lexus Factory and LDA planning teams to produce recurring performance reports and provide insights and recommendations to optimize future digital advertising performance.

The analyst will provide clear articulation of key findings and insights to internal teams and may, at times, be required to share findings and insights with Lexus clients.

The analyst will work closely with the media, account, production, and traffic teams to ensure seamless workflow and consistency in digital media tracking and reporting infrastructure.

Day to Day :

• Design, analysis and interpretation of data reports from different sources, both quantitative and qualitative.
• Identify client objectives and advise on measurement strategies.
• Benchmark performance across online channels.
• QA and improvement of tracking processes across different teams : tagging, trafficking, reporting.
• Design and implementation of digital dashboards for internal and external consumption.
• Monitor trends and uncover opportunities for analytics, media, and account teams.
• Proactively seek new information and maintain a current and thorough understanding of digital marketing best practices including industry trends, metrics and competitive activities.
• Tell stories through data, adapting the message to different internal and external audiences.
• Develop ideas for cross-channel, cross-device and O2O attribution.
• Assist in educating internal and external shareholders on the impact of digital marketing and the importance of proper online measurement and performance.
• Technical troubleshooting of reporting / performance glitches.
• Collaborate with the search and social teams to enhance client reporting and performance measurement and conduct detailed analysis work when required.

Experience :

• Minimum 5 years’ experience in the relationship marketing field and 3+ years in development of strategy and measurement of results within both the digital, mobile and direct marketing space.
• 1-3 years of experience in a quantitative data driven field
• Experience in working with cross functional teams across multiple marketing disciplines is required.
• Must be able to multi-task and develop ideas in a fast-paced, deadline driven environment.
• Keen knowledge of how a large agency operates is key.
• Automotive category experience a plus.
• Luxury category experience a plus.
• Significant client interaction is a plus.

Education : Bachelor’s degree required, preferably in Marketing, Communications, Economics, Mathematics, or Finance.

Skills and Abilities :

• Superior intellectual and quantitative analysis abilities.
• Strong quantitative and qualitative skills with proven data interpretation abilities.
• Good problem solving skills and the ability to work across functional areas.
• Excellent communication skills, attention to detail, attentive and knowledgeable about user interface issues, and proficiency in quantitative data analysis.
• Experience in writing and presenting recommendations to clients and internal stakeholders.
• Google AdWords Certification preferred, but not necessary.
• Knowledge of analytics tools including Omniture, HitBox Central, or Web Trends a definite plus.
• Experience in DCM, Google Analytics / Adobe Analytics, and Adwords.
• Proficient in Excel, Word, and PowerPoint.
• Familiar with web technologies such as HTML and JS.
• Experience with syndicated research sources / tools (Nielsen / comScore).
• Excellent verbal and written communication skills, with the ability to prepare clear and concise client-ready documents.
30+ days ago