VP of Sales

We are looking for a VP of Sales to oversee company-wide revenue generation and build an integrated approach across marketing and sales to create the best customer experience by aligning with our quest to lead the Home Improvement industry by Delivering the Worry-Free Lifestyle Our Neighbors Deserve.

At Wilmington Awning, we specialize in the installation of stationary and retractable awnings, canopies, decorative shutters, storm shutters, shades, clear curtains, and exterior screens!

You'll be responsible for revenue performance and for customer retention, customer growth, and new customer acquisition. You will also coordinate and align marketing, sales, and customer success teams to ensure that processes deliver an effective end-to-end customer and buyer experience.

Responsibilities

• Strategy; work closely with the CEO to develop and own a strategy to drive incremental revenue and reduce churn.
• Market Persona Development; define ideal buyers, select market segments, and pick audiences to engage using data-driven insights.
• Metrics; set up top-down goals and metrics based on both internal goals and external market opportunities in selected markets.
• Product; partner with CEO and VP of Operations to define offerings, continuously refining value propositions and looking for differentiators.
• GTM; define go-to-market models across offers and segments to access buyers, customers, and influencers.
• Demand Generation; manage a variety of marketing programs to attract, engage, nurture (educate) and convert leads.
• Campaign Strategy; oversee campaign strategy, design and execution for marketing and sales to optimize buyer engagement and the efficient and effective execution of a GBB sales strategy that maximizes design options to closed deals.
• Sales Management; manage the sales teams activities and competencies to sell our solutions and manage relationships predictably, so that they exceed targets and align with our Core Values :
• RELIABILITY : We set clear expectations and always follow through.
• RESPECT : We are kind, courteous, and professional in every interaction.
• RESULTS : We deliver top-tier products, services, and support.
• RELATIONSHIPS : We cultivate and value partnerships within our community.
• Account Management;
• Ensure Design Consultants (Account Managers) are executing effectively to maximize retention, up-sell and cross-sell opportunities.
• Communicate regularly with vendor reps to become product knowledge expert
• Brand; enable and maintain brand touchpoints to engage buyers across segments.
• Infrastructure; integrate the revenue technology stack including marketing automaton, Hubspot CRM, digital channels, business intelligence, and customer data platform.
• Recruitment; build a performance-based culture by attracting, hiring, and retaining top sales and marketing talent. Maintain accountability through weekly 1 : 1s (MIOs) and a KPI Scoreboard.
• Budget; manage and allocate the budget to maximize performance.
• Oversee; sales cycle from lead disbursement to installation planning and
• Create and implement follow-up procedures
• Facilitate; ongoing sales training for the sales team

Requirements

• Successful leadership experience, in particular scaling and managing all aspects of the sales and marketing function.
• Recent experience as a senior sales leader with industry expertise and working in an expansion-stage B2C and B2B company.
• Successful experience leading sales teams with experience managing managers.
• Experience creating, defining and operationalising go-to-market strategies and managing complex sales cycles.
• Experience building, aligning and managing direct, channel, and inside sales teams.
• Excellent understanding of modern demand generation and conversion optimization techniques.
• Track record of success building and motivating sales and marketing teams, while consistently delivering quarterly targets with high quality deal structure.

About Wilmington Awning, Shutter & Shade :

Wilmington Awning, Shutter & Shade, Inc. is your go-to source for high-quality awnings, shutters, curtains and hurricane protection systems customizable to any home or business.

We’re a family owned and operated company since 1977, providing service in Wilmington, Hampstead, Southport, Leland, Myrtle Beach, Topsail Beach, Wrightsville Beach, Morehead City, and more! Each product is custom-tailored to your needs and installed by our professional team