Social Media Marketing Manager

Job Description

The world's leading organizations and global players choose Proskauer to represent them when they need it the most. With 800+ lawyers in key financial centers around the world, we are known for our pragmatic and business-savvy approach.

Proskauer is the place to turn when a matter is complex, innovative and game-changing. We work seamlessly across practices, industries and jurisdictions with asset managers, private equity and venture capital firms, Fortune 500 and FTSE companies, major sports leagues, entertainment industry legends and other industry-redefining companies.

The Social Media Marketing Manager will play a crucial role in ensuring our social presence enhances our reputation of excellence and innovation, creates engagement with our key client and talent audiences, aligns with the firm's strategic brand objectives and messaging, and fosters employee advocacy within individuals and business units of the firm.

Responsibilities

Strategic Social Media Management : Develop and oversee the firm's comprehensive social media strategies to enhance visibility and engagement for our lawyers, practices, and the firm across all social platforms, including LinkedIn, X, and Meta.

This includes managing and executing both social media and Google advertising strategies in collaboration with digital teams.

Content Development and Management : Lead the creation of engaging content across all social media platforms, ensuring alignment with the firm's voice, branding, and communication goals.

This includes generating content for firm-wide initiatives such as DEI, recruiting, alumni programs, and practice-specific promotions.

Additionally, produce content to celebrate cultural moments and firm events, and develop stories tailored to firm initiatives.

• Campaign Development and Execution : Spearhead the development and management of strategic campaigns in collaboration with Business Development Managers and other departments, create campaign strategies, and work with internal and external marketing teams and resources to execute those campaigns.
• Team Management and Employee Advocacy : Lead and support junior team members, fostering an environment that encourages professional growth and innovation.

Oversee the firm's employee advocacy program promoting engagement with individuals and practice groups and educating the firm on the importance of employee advocacy to enhance the reputation of the firm and individuals.

• Audience Development and Growth : Work closely with business development and digital marketing teams to create strategies for and grow engagement with key business and talent audiences for the firm across social platforms and develop social ad campaigns that target these key audiences.
• Collaborative Efforts : Work closely with various departments including media relations, design & branding, video, digital marketing, events, DEI, and recruiting to ensure cohesive and integrated marketing strategies.
• Support for Lawyers and Stakeholder Management : Provide personalized coaching to lawyers for their social media brand development, ensuring alignment with the firm's digital presence.

Regularly interact with firm stakeholders to maintain alignment across campaigns and with firm strategic objectives.

• Education and Communication : Develop and present information to business units and internal groups that help educate and inform them on social media effectiveness, personal and business brand promotion strategies, and firm communications efforts.
• Analytics and Reporting : Monitor, analyze, and report on digital engagement and campaign performance. Create detailed reports and analysis to inform strategic adjustments and demonstrate ROI.
• Vendor Management : Manage relationships with external vendors to ensure seamless integration and alignment with our marketing strategies.
• Operational Excellence : Manage daily content production and posting, maintain editorial calendars, and paid social marketing efforts, including budget management.

Monitor engagement and sentiment across all firm social networks and update firm social and digital profiles regularly ensuring they reflect the current messaging and branding of the firm.

Qualifications

• Bachelor's Degree required with a marketing, journalism, writing or related communications focus preferred.
• At least 7 years of experience in social and digital marketing, with a proven ability to lead successful social media strategies.
• Expertise in LinkedIn, Twitter, Facebook, Instagram, and emerging digital platforms, including social media advertising management.
• Exceptional communication and organizational skills.
• Proficient with digital and social analytics tools and Microsoft Office Suite. Familiarity with social media advocacy platforms a plus.
• A strategic thinker with a proactive approach to digital marketing challenges.
• Detail-oriented with a commitment to high-quality, accurate public communications.
• Capable of thriving in a dynamic, fast-paced environment.
• A collaborative team player who is also capable of leading and inspiring a team.

This position will require physical presence in Proskauer's offices on a regular basis (at least 3x per week, or more, if it becomes the policy of the Firm or as business needs require).

The anticipated compensation for this position is $120,000 - $150,000. The actual salary offered will be based on a number of factors, including but not limited to the qualifications of the applicant, years of relevant experience, level of education attained, certifications or other professional licenses held, and if applicable, the location in which the applicant lives and / or from which they will be performing the job.

Proskauer is an equal opportunity employer and is committed to providing a work environment that fosters diversity, inclusion, and equal opportunity without regard to race, color, gender, age, creed, sex, religion, national origin, disability (physical or mental), marital status, citizenship, ancestry, sexual orientation, gender identity and gender expression, or any other legally protected status.