Job Description
Job Description
This Marketing Manager develops and implements strategic marketing plans to promote products or services effectively, considering market trends and consumer preferences.
They collaborate with cross-functional teams to ensure cohesive messaging and branding across all marketing channels. Additionally, they analyze campaign performance metrics to optimize strategies and achieve business objectives.
General Summary of Responsibilities :
- Assist in the development and execution of marketing campaigns across multiple channels, including digital, social media, email, and print.
- Coordinate and manage marketing projects from conception to completion, ensuring all deadlines are met on budget.
- Manage third party advertising / marketing partners and production vendors.
- Ensure brand consistency and messaging alignment across all channels.
- Create and edit marketing content, such as social media posts, email campaigns, blog posts and print materials.
- Assist in the organization and promotion of events, webinars, and trade shows.
- Coordinate public relations including press releases, awards, and company announcements.
- Monitor and report on the performance of marketing campaigns.
- Conduct market research to identify trends, competitors, and opportunities.
- Stay updated on industry trends and best practices to propose innovative marketing ideas
Requirements
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience (3-5 years) in a marketing role.
- Strong organizational skills and attention to detail, ability to work independently and as part of a team.
- Excellent written and verbal communication skills, creative thinking and problem-solving skills.
- Experience in Word, Excel, PowerPoint and Google Analytics familiarity with Adobe Creative Suite a plus.
- Basic knowledge of graphic design, print and video production.
Benefits
Company Perks :
- Medical, Dental, Life & STD
- 401K with match
- Company cell phone & laptop
- Profit Sharing program per company policy.
EPI2021
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