Senior Insights Analyst

IW Group is searching for thinkers, dreamers, and innovators who are passionate about uplifting multicultural, multigenerational communities.

Our team members are dynamic and create opportunities to connect with audiences through press, social influencers, events, partnerships, advertising, and more!

Specially, IW Group is looking for a senior-level data analyst . This person will have a passion for telling brand stories with data (via social media metrics, proprietary and syndicated qualitative / quantitative research), and will play a pivotable role in helping the agency / clients understand market opportunities, industry trends, competitive landscapes, etc.

The right candidate will have at least 6-8 years of relevant agency / client experience, and a hunger to learn and contribute to a dynamic agency.

This position will be focused on growing client business and agency scope, thus having extensive experience presenting to and managing client relationships is required.

ROLES & RESPONSIBILITIES :

• Demonstrate strong analytical skills to effectively manage daily client data and research.
• Extract insights from data to develop conclusive recommendations.
• Put together well-thought-out strategic directions and visually impactful presentations to clients and leadership.
• Foster and maintain excellent working relationships with clients actively shaping their decisions while managing both client and agency expectations.
• Exhibit a growth mindset, proactively seeking opportunities to expand client business and broaden the agency's scope of work by supporting new business opportunities.
• Supervise and mentor junior members of the department providing guidance and support in their professional development and day-to-day responsibilities.
• Stay ahead of cultural and social trends relevant to our clients / industries in order to interpret and monitor their impact.
• Cultivate credibility across all agency departments, autonomously leading strategic thinking initiatives.
• Actively engage in community involvement initiatives, leveraging and encouraging support for meaningful community connections.

MINIMUM JOB REQUIRMENTS :

Education :

Minimum of a bachelor’s degree in psychology, communications, statistics, or a related field of study required

Knowledge, Skills and Abilities :

• 6-8 years of professional work experience in account planning, strategic planning, consumer research preferably in a client setting or within an award-winning agency
• Experience and interest in automotive highly preferred.
• Knowledge of diverse audiences (particularly Asian and Gen Z) highly preferred.
• Must be willing and able to travel (up to 20%).
• Knowledge of statistical tools and business reporting.
• Strong problem solving and critical thinking skills.
• Strong attention to detail.
• Great people-person.
• Ability to prioritize and multitask.
• Ability to tell stories with data in a simple and visually impactful way.
• Must be extremely comfortable with data and working with data.
• Demonstrate initiative, flexibility, sound judgment, and a positive attitude.
• Computer knowledge required (i.e., Microsoft Office Suite PowerPoint, Excel, and Word).
• Bilingual skills highly preferred.

COMPANY CULTURE :

• Connectors : IW Group is a company founded with community at our core. We believe in building meaningful community and encourage teams to connect with causes and missions that fuel their passions.
• Foodies : You can often find our teams sharing a meal.
• Explorers : IW Group encourages teams to follow their creative hunches. Whether it be testing new tech, visiting edgy art galleries, or discovering local coffee shops, we want our teams to stay constantly curious.
• Entrepreneurs : We have a strong entrepreneurial spirit! We encourage teams to drive new initiatives, work with growing startups, and drive their own growth with the company.

HYBRID WORK MODEL :

• IW Group has adopted a hybrid work model. Managers set their own in-office schedule, but team members are requested to work in-office at least twice per week.
• While performing the responsibilities of this role, the employee will spend most of the time working indoors, in the IW Group office, client office or other identified location.
• This role may require extended work hours (including nights and weekends) to complete certain projects, with or without advance notice.
• This role may require work outside of the office (e.g., client events) or travel outside of the local work area (e.g., client locations).

PHYSICAL DEMANDS :

While performing the responsibilities of this role, the employee is required to talk and hear. The employee is often required to sit and use their hands and fingers, to handle or feel.

The employee is occasionally required to stand, walk, reach with arms and hands, climb or balance, and to stoop, kneel, crouch or crawl.

Vision abilities required by this job include close vision.

These physical demands are representative of the physical requirements necessary for an employee to successfully perform the essential functions of this role.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.

Duties, responsibilities and activities may change at any time with or without notice.

Reasonable accommodation can be made to enable people with disabilities to perform the described essential functions of this role.