Manager, Influencer Marketing

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play.

Mattel is at its best when every member of our team feels respected, included, and heard when everyone can show up as themselves and do their best work every day.

We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity :

The Manager, Influencer Marketing within Mattel’s Digital Engagement Group will be responsible for the day-to-day management of paid and earned influencer campaigns across Mattel’s portfolio of iconic brands, including Barbie, Hot Wheels, Fisher Price, Thomas and Friends, Mattel Games, and others.

This position will oversee global strategy for their portfolio of brands and run end-to-end campaigns from campaign briefing through influencer selection and campaign execution and measurement.

What Your Impact Will Be :

• Develops annual planning and strategy for Matte’s portfolio of brands - specific brands will be assigned at hiring
• Manages all aspects of influencer campaign design, execution and measurement on YouTube and other social platforms in partnership with influencer team leadership
• Collaborate and align with cross-functional teams to build influencer activations that meet desired marketing objectives
• Partner and maintain relationships with key licensors, understanding their business and position and how it intersects with Mattel
• Strategically identify talent and influencers for brand campaigns and programs that maximize ROI and achieve campaign KPIs
• Ensure final creative and integrations are consistent with the brand brief and meet legal standards
• Compile, analyze and interpret data to optimize execution and report on campaign performance
• Manage existing and develop new relationships within the digital influencer community (content creators, platforms, agencies, managers, etc.)

What We’re Looking For :

• Bachelor’s Degree
• 6-8 years in an influencer marketing, with a focus on digital platforms
• Significant Social, YouTube knowledge across content, influencers, paid media products and basic strategy
• Track record of building and executing successful influencer programs across a wide range of audiences and / or brands
• Critical thinking and ability to quickly assess opportunities and challenges
• Creative thinker, you don’t shy away from innovation
• Ability to set long-term strategy, clear goals, and KPIs
• Excellent organization and communication skills
• Experience being a team player collaborating across departments
• Ability to manage multiple projects simultaneously and prioritize demands
• Strong people skills and ability to effectively manage conflict
• Self-direction and an ability to manage ambiguity
• Experience managing and nurturing junior team members

PREFERRED QUALIFICATIONS :

• Existing relationships with influencers and creators in the kids and family category
• Understanding of COPPA guidelines and FTC guidelines. Experience with kids and / or parents is a plus
• Knowledge of digital analytics platforms including influencer SaaS platform and Tubular Labs

The annual base salary range for this position is between $118,000 and $147,000.

This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate’s work location, skills and experience.

Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway.

You may be just the right candidate for this or other roles.

How We Work :

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential.

We live up to our purpose employing the following behaviors :

We collaborate : Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results.

Partnership is our process and our collective capabilities is our superpower.

We innovate : At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact.

We welcome new ideas and value new initiatives that challenge conventional thinking.

We execute : We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes.

We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work :

We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential.

Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.