Digital Marketing Manager (Remote)
Job Description
Responsibilities will include but not be limited to :
Demand GenerationDemonstrated ability to create and execute demand generation strategies that drive qualified leads and revenue growth.
Experience with multi-channel campaigns, including email marketing, social media, PPC, SEO, and content marketing.
B2B Develop and execute B2B marketing strategies that drive engagement, lead generation, and customer acquisition within the healthcare or recruitment sectors.
Campaign Strategy and Execution : Develop, test / experiment, execute digital marketing strategies to attract and recruit physicians.
Manage and optimize multi-channel digital marketing campaigns, including email, social media, PPC, SEO, and content marketing.
Collaborate with the marketing team to create compelling content and targeted campaigns.
Social MediaDevelop and implement a comprehensive social media strategy to increase brand awareness and engage with potential recruits.
Stay up-to-date with social media trends, tools, and technologies to ensure the company remains at the forefront of digital marketing.
Social media management for : Linkedin, Facebook, Instagram, YouTube, etc.
Monitor and respond to social media interactions, including encouraging employee involvement and engagement.
Online reputationMonitor and respond to client reviews, including Google business profile, social media ratings, etc.
Create campaigns to increase online rating / NPS scores.
Content CreationAssist in developing branding materials, content copy, targeting messaging.
Assist in creating graphic content for all digital channels.
Internal and external materials, including training, onboarding, meetings.
Synchronize content and messaging through all platforms including website optimization / SEO (articles / blogs)
Assist in additional projects as needed.
Email Marketing : Design, build, and maintain email marketing campaigns.
Analyze campaign performance and adjust strategies to maximize engagement and conversions.
Collect and interpret meaningful data to enhance future campaigns.
Analytics and Reporting : Measure and report on the performance of digital marketing campaigns.
Utilize data-driven insights to refine marketing strategies.
Provide detailed reports and analysis to senior management.
Process Evaluation : Evaluate and optimize marketing processes for increased effectiveness and efficiency.
Stay up-to-date with digital marketing trends and best practices.
Any other projects as assigned by the COO or Director of Marketing
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