Marketing Data Analyst Sr.

Arthrex
Naples, FL, US
Full-time

Essential Duties and Responsibilities :

  • Implement and manage Google Analytics to track website traffic, user behavior, and conversion rates.
  • Utilize Google Analytics to monitor and analyze the performance of digital marketing campaigns, identifying areas for improvement.
  • Extract data from Google Analytics to provide insights on website user journeys and identify conversion funnel bottlenecks.
  • Extract and transform data from various sources and load it into BigQuery for in-depth analysis.
  • Write SQL queries and utilize BigQuery's data processing capabilities to analyze large datasets effectively.
  • Collaborate with cross-functional teams to analyze operational processes within the Marketing Department.
  • Use data-driven insights to streamline marketing operations, reduce costs, and optimize resource allocation.
  • Identify and recommend process improvements based on operational analytics findings.
  • Create visually engaging and informative reports and dashboards using data visualization tools (e.g., Tableau, Power BI).
  • Share regular reports with key stakeholders, translating complex data into actionable insights.
  • Maintain data security and compliance with relevant regulations, such as GDPR or CCPA, in data handling and analysis practices.
  • Stay updated with industry trends, tools, and best practices in data analytics, digital marketing, and data warehousing.
  • Continuously expand skillset in data analysis, statistical modeling, and data visualization.
  • Collaborate with marketing teams, IT, and other departments to gather data requirements and share insights.
  • Clearly communicate findings and recommendations to both technical and non-technical stakeholders.
  • Occasional travel for training, meetings, or trade shows may be required

Additional duties and Responsibilities :

Document current processes and models to understand opportunities for improvement

Problem Solving :

Develop solutions to a variety of complex problems. May refer to established precedents and policies.

Discretion / Latitude :

Work is performed under general direction. Participates in determining success metrics for work performed.

Education / Experience :

Bachelor’s degree required

5+ years of relevant work experience required

Intermediate to advanced level of experience with Google Analytics, Tag Manager required

Intermediate to advanced level of experience with SQL required

Intermediate level of experience using Front-End Data Visualization & Analytical Tools is a must

Specialized Skills :

  • Fundamental understanding of major functions in a global organization
  • Strong business acumen (in one or more verticals) is preferred
  • Data literacy is a must
  • Strong analytics and data analysis skills is preferred
  • Strong visualization skills is preferred
  • UX design expertise is a plus
  • Experience in a Life Sciences Med Device company is a plus
  • Data science / Advanced analytical skills is a plus

Incidental Duties :

The above statements describe the general nature and level of work being performed in this job. They are not intended to be an exhaustive list of all duties, and indeed additional responsibilities may be assigned, as required, by management.

Machine, Tools, and / or Equipment Skills :

Experience working with a variety of software tools including Microsoft Office Suite and industry leading Analytics and Business Intelligence software.

Reasoning Ability :

Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.

Arthrex 2023 Benefits

  • Medical, Dental and Vision Insurance
  • Company-Provided Life Insurance
  • Voluntary Life Insurance
  • Flexible Spending Account (FSA)
  • Supplemental Insurance Plans (Accident, Cancer, Hospital, Critical Illness)
  • Matching 401(k) Retirement Plan
  • Annual Bonus
  • Wellness Incentive Program
  • Free Onsite Medical Clinics
  • Free Onsite Lunch
  • Tuition Reimbursement Program
  • Trip of a Lifetime
  • Paid Parental Leave
  • Paid Time Off
  • Volunteer PTO
  • Employee Assistance Provider (EAP)
  • 30+ days ago
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