Consumer Credit Card Digital Communication Strategy Lead

Job Description :

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection.

Responsible Growth is how we run our company and how we deliver for our clients, teammates, communities and shareholders every day.

One of the keys to driving Responsible Growth is being a great place to work for our teammates around the world. We're devoted to being a diverse and inclusive workplace for everyone.

We hire individuals with a broad range of backgrounds and experiences and invest heavily in our teammates and their families by offering competitive benefits to support their physical, emotional, and financial well-being.

Bank of America believes both in the importance of working together and offering flexibility to our employees. We use a multi-faceted approach for flexibility, depending on the various roles in our organization.

Working at Bank of America will give you a great career with opportunities to learn, grow and make an impact, along with the power to make a difference. Join us!

Job Description :

This job is responsible for managing the end-to-end product life cycle, including conducting market research and competitor analyses, determining product pricing, developing short and long-term strategies, identifying innovative opportunities to modernize product offerings and deliver a more unified customer experience, and adhering to the Product Risk Management policy.

Job expectations may include ensuring that product management efforts are integrated with sales, marketing, operations, implementation, and customer service strategies.

The associate joining us in this role will be responsible for enhancing the end-to-end digital journey for consumer credit card clients.

This associate will evaluate the current experience to identify areas of opportunity, research options to improve the journey, guide business case development, and oversee the implementation of the approved solution.

Responsibilities :

• Identifies and creates comprehensive plans for product development and deployment, including supporting the creation of sales training programs and marketing materials to educate clients and internal teams on product capabilities
• Oversees a set of products and maintains financials, including managing the investment profile and profit and loss (P&L) activities, such as revenue and profit margins
• Provides information on product trends to sales and marketing teams leveraging knowledge of product functionality, marketplace trends, and the competitive landscape
• Identifies opportunities to streamline or enhance product offerings to fit client's existing and future needs and support continued growth and operational excellence
• Manages risk through implementing and monitoring effective controls in partnership with key support partners
• Partners with internal stakeholders to obtain meaningful insights about markets, clients, and competitors in order to develop products that solve client needs and ensure high adoption rates
• Leads strategic product analysis and competitive intelligence research to identify opportunities to streamline and modernize the current digital experiences for product centric journeys across channels and platforms inclusive of new account onboarding, plastic replacement, digital wallet adoption, alerts and communications, etc.
• Leverages digital acumen and relationships to partner in developing compelling business cases to build, enhance, and revitalize client journeys and capabilities to improve digital containment for digital credit card experiences and communications including changes to supporting alerts, predictive insights, digital placements, experience navigation, etc.
• Collaborates with digital technology (online, mobile, Erica, etc.), experience design (XD), operations and cross product partners to develop robust solutions to improve adoption of key capabilities and features
• Drives operational excellence by overseeing and managing the credit card product digital collateral inventory including email alerts, push alerts, SMS text alerts, predictive insights, etc.
• Monitors key performance indicators and analyzes data to identify emerging trends, develop analytical insights, and collaborate on solutions to improve the client experience

Skills :

• Attention to Detail
• Collaboration
• Oral Communications
• Presentation Skills
• Reporting
• Continuous Improvement
• Executive Presence
• Problem Solving
• Process Management
• Product Management
• Business Analytics
• Influence
• Innovative Thinking
• Market Analysis
• Strategic Thinking

Minimum Education Requirement : Bachelor's degree in related field or equivalent work experience.

Shift :

1st shift (United States of America)

Hours Per Week :