Media Buyer & Planner

Job Description

Job Description

Description :

• This role is to be performed in the Orlando FL office.
• We have a hybrid schedule (Monday, Wednesday and Friday working from the Orlando Florida office / Tuesday and Thursday flex work from home).

JOB TITLE : Media Planner & Buyer

DEPARTMENT : Traditional Media

REPORTS TO : Director, Media

MAJOR PURPOSE :

Partnering with the Media Director, the Media Planner & Buyer is responsible for strategic buying and planning across all media channels, to include TV, radio, print, outdoor, OTT & digital audio with an emphasis on offline and emerging channels.

This person will own the strategic media buying and planning processes for select partners, which consists of developing, negotiating, executing, and monitoring paid media campaigns.

MAJOR RESPONSIBILITIES :

Planning

• Under the direction of the Media Director, researches, negotiates, and executes effective. media plans that cost-effectively deliver on partner goals.
• Leverage internal and external research tools to pull audience, competitive, market, and channel insights during planning.
• Collaborates with digital media partner service teams across marketing and analytics to provide integrated, cross-channel media solutions.
• In addition to traditional media channels (TV, radio, print, outdoor), this position is also responsible for planning and negotiating advanced TV (OTT) and digital audio campaigns, including all necessary coordination, tracking, and digital reporting.
• Develops and maintains media flowcharts, authorizations, and production schedules / asset summaries.
• Works closely with the Analytics team to regularly monitor and tracks campaign performance and suggests optimizations as needed
• Works with partner and partner account teams to issue creative assets to vendors and QA all tags and placements.
• Manages post logs and incorporates results into partner reports, based on varying partner needs.
• Reviews, approves, and processes media billing monthly
• Regularly reconciles budgets and performance, and promptly alerts the partner service account team of any issues.
• Stays current on media trends and shares new opportunities with appropriate teams.

Buying

• Responsible for the negotiation, purchase, execution and delivery of approved media plans including Linear TV, Cable, Radio, Print, and Outdoor as well as extensions in Addressable OTT / CTV and streaming audio
• Negotiates and contracts media buys, including added-value.
• Fosters positive relationships with media vendors by managing expectations through consistent communication, to drive strong negotiations and campaign performance.
• Responding to competitive requests; researching and compiling competitive data
• Organizes and maintains vendor contracts, audience and media research, historical documentation, and reports.
• Works with vendors to ensure full delivery of ordered buys.
• Crafts well thought-out and researched POVs on partner and agency opportunities.

Requirements :

CANDIDATE SHOULD HAVE :

• Strong negotiating skills
• Broad understanding of media projects, ad specifications and vendor requirements, preparing presentations and RFPs.
• Able to flexibly manage complex processes in a fast-paced environment.
• Entrepreneurial mind with the ability to multitask and handle multiple campaigns at a time.
• Detail oriented with exceptional critical thinking and problem-solving abilities
• Strong interpersonal skills to foster internal and external relationships.

NICE TO HAVE :

• Agency experience
• Exposure to OTT and digital audio (Pandora, podcasts, etc).
• Topline understanding of digital media KPIs, management, and reporting (relevant for cross channel media plans and OTT / digital audio)
• Understanding of common media research and planning tools / software
• Strong presentation skills to foster partner, vendor, and internal relationships

EDUCATION AND EXPERIENCE :

• 1-10 years of relevant experience depending on the level role of the role you are interested
• Bachelor's degree in Marketing, Business Management, Business Administration, Public Relations, or a relevant field preferred

Come to work for one of INC’s Best Workplaces 2023. Net Conversion is a Marketing & Analytics Agency, focused on driving measurable business results through innovative media optimization, curiosity, and creative problem solving.

People and culture continue to be our #1 priority, with a focus on professional growth and work / life balance. On top of a flexible working environment and competitive salary, we offer Employer Paid Medical, Unlimited PTO, 401K Match, Paid Maternity / Paternity / Adoption, Pet Benefits, and more.

What does Net Conversion have to offer?!

Competitive Salary

Paid medical at the base tier for the employee only

All the standard medical, dental, vision options

Unlimited PTO

60% STD at no cost to the employee

7 weeks Paid Parental leave after 1 years of service

Supplemental product options such as critical illness, cancer, hospital, life, and more

4% 401k Match

Hybrid work from schedule for those employees in our Orlando or Charlotte office

Wellness Initiatives

Summer Fridays (office closes at 2pm)

Pet Benefits

3 & 5 year anniversary milestone gifts

Net Conversion does not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Net Conversion is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process.

If you need any assistance or accommodations due to a disability, please let us know at [email protected].