Associate Director of Marketing & Analytics

A Sign-On Bonus of $7, is available for the successful applicant to be paid in the first month on university payroll. This EHRA Sign-On Bonus (including eligibility criteria) is subject to pertinent university and UNC system policies :

This position may be eligible for a hybrid work arrangement that may include a partially remote work location, consistent with System Office policy.

UNC Chapel Hill employees are generally required to reside within a reasonable commuting distance of their assigned duty station.

Under the direction of the Assistant Vice Chancellor of Career Development, the Associate Director of Marketing and Analytics plays a critical role in developing and executing marketing strategies to enhance the visibility and impact of career development at UNC-Chapel Hill.

This role oversees data-informed marketing initiatives, manages a team, and works collaboratively with the University’s schools, departments, alumni and external partners to support student success and engagement, career development, and employment outcomes.

The Associate Director serves as a University-wide expert on career-related customer persona and segmentation, leads and executes a robust student and employer marketing plan, and translates career data into storytelling.

These efforts should increase student and employer engagement, advance Carolina’s enduring brand, and establish a clear value proposition for career development.

To ensure consistency with the broader branding and marketing efforts, this role will have a dotted line reporting relationship to the Executive Director of Communications and Special Projects for Student Affairs.

Minimum Education and Experience Requirements Relevant post-Baccalaureate degree required (or foreign degree equivalent);

for candidates demonstrating comparable independent educational or instructional activities associated with the delivery and / or management of student support functions, will accept a relevant Bachelor’s degree (or foreign degree equivalent) and at least 1 year of relevant experience in substitution.

Required Qualifications, Competencies, and Experience

• Proven experience in marketing analytics and data-informed decision making.
• Strong understanding and application of digital marketing channels and strategies.
• Experience with customer personas, segmentations, and marketing plans.
• Demonstrated experience in storytelling and working with communications professionals.
• Analytical mind and problem solver with ability to think strategically.
• Strong project management skills and attention to detail.
• Demonstrated leadership in building relationships and networks.
• Knowledge of and experience with program assessment.
• Demonstrated commitment to the highest ethical standards of professional practice and integrity.
• Ability to collaborate and foster a spirit of engagement.
• Exceptional communication, negotiation, and interpersonal skills in a collaborative, multi-disciplinary environment.
• Understanding of diversity issues in the delivery of programs and services
• Proficiency in marketing analytics tools Google Analytics, Adobe Analytics, etc.).
• Demonstrated ability to work cooperatively with campus leaders, faculty, staff, and students across a variety of units and divisions.
• Ability to manage multiple projects and priorities at once.
• Demonstrated ability to use discretion and professional judgement.
• Working knowledge of office related computer applications (ex. Word, Excel, Teams, etc.). Preferred Qualifications, Competencies, and Experience
• Master’s degree in marketing, business administration, or a related field.
• Five (5) years of job-related experience in marketing, with at least three years in a leadership role, preferably within higher education or career services.
• Three (3) years of supervisory experience of professional staff.
• Experience in marketing within career services or higher education context.
• Knowledge of content management systems (CMS) and marketing automation platforms.
• Experience leading change and innovation, resulting in a high level of performance outcomes.
• Expertise and understanding of emerging trends and innovations within the field of marketing.
• Strong ability to collaborate with multiple and diverse constituents to accomplish goals.
• Budget management skills.
• Working knowledge of online recruiting systems Handshake, Symplicity, etc.).
• Familiarity with data privacy regulations.
• Advanced skills in program management and administration.
• Advanced skills in leadership, organization, relationship development, communication, strategic planning, marketing / promotion, public speaking, and administration.

Special Physical / Mental Requirements Campus Security Authority Responsibilities

This position is designated as a Campus Security Authority in accordance with the Clery Act. This position will be required to report Clery crimes to the Clery Compliance Manager and complete annual training about reporting responsibilities.

Special Instructions Application materials must include cover letter, resume, and 3-5 professional references. Quick Link Posting Contact Information Department Contact Name and Title Angel Miller, Executive Assistant Department Contact Telephone or Email Office of Human Resources Contact Information