Director, Brand Marketing - Schlotzsky's

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The Director, Brand Marketing partners with VP to support brand strategy development and calendar planning, and leads execution of the integrated brand marketing, menu innovation & digital marketing plans to achieve sales and profit goals in a manner that continually enhances brand relevance, consumer engagement, and market share.

This position collaborates cross-functionally and with external partners to implement and monitor the effectiveness of integrated marketing campaigns & events, national promotions, paid / earned / owned media, menu innovation, and initiatives to optimize the franchisee and guest experience to drive store traffic and profitability.

This position has accountability for the marketing strategic plan, media & promotion performance optimization, menu innovation pipeline, and digital / off-premise acceleration by providing leadership, direction and support needed to achieve the teams' objectives.

Requirements

Education

• Bachelor's Degree in marketing, public relations, communications, business, advertising, or other related field of study preferred
• Master's Degree preferred

Work Experience

• 8+ years of experience in marketing, business administration, sales, or related field preferred
• 8+ years of experience developing and executing marketing plans and programs preferred
• 5+ years of leadership experience preferred
• Retail, restaurant, food, or beverage experience preferred
• Experience leveraging media, promotions, and public relations to drive results preferred

Skills and Abilities

• Working knowledge of developing and executing marketing plans across multiple platforms
• Ability to analytically / statistically evaluate traditional and interactive media, marketing effectiveness, overall sales, and competitive trends
• Ability to create program goals, messaging, communication, and overall event plans
• Ability to mentor, motivate, and guide staff toward achieving goals; to drive accountability, provide ongoing, thoughtful, constructive feedback effectively;

and recognize a job well done

• Ability to communicate complex concepts in clear concise language; demonstrate active listening while engaging others; and establish, implement, and clearly communicate strategies that align with business needs and objectives to gain buy-in from stakeholders
• Ability to present to key stakeholders in a relevant and compelling manner
• Ability to develop and maintain positive business relationships and foster an environment of mutual respect, understanding, trust, and support

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