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Senior Manager, Growth Marketing

Mediabistro
Boston, MA, United States
Full-time

Senior Manager, Growth Marketing

IANS is looking for a highly skilled and digitally focused Senior Manager, Growth Marketing to join our marketing team. Reporting directly to the Senior Director, Demand Generation, the ideal candidate has a strong track record of planning, building and managing integrated campaigns to drive awareness, demand, pipeline and bookings.

This individual is excited by the challenge of working in a cross-functional capacity at a hyper-growth company in the fast-moving cybersecurity space.

Responsibilities

  • Campaign strategy and planning : Collaborate with the Senior Director, Demand Generation, and other key stakeholders to develop comprehensive campaign strategies aligned with business objectives, target audience, and marketing budgets.
  • Develop and execute digital marketing campaigns : Plan, create, and implement integrated digital marketing campaigns across multiple channels, including digital, email, social media, events, and content marketing.
  • Content creation and coordination : Work closely with the Content & Communications team and external agencies to develop engaging campaign content, such as landing pages, videos, webinars, emails, social media posts, and advertisements.
  • Lead generation and nurturing : Implement digital lead generation strategies to capture and nurture leads throughout the buyer's journey, using marketing automation tools and CRM systems.
  • Analytics and reporting : Monitor campaign performance, track key metrics, and provide regular reports to evaluate campaign effectiveness and recommend optimizations for future campaigns.
  • Budget management : Ensure effective utilization of allocated marketing budgets by closely monitoring campaign expenses and optimizing spend to achieve maximum ROI.
  • Collaborative teamwork : Collaborate cross-functionally with other internal teams, including research, sales, and product, to align campaign messaging and ensure consistent brand communication.

Qualifications

  • Experience :
  • 5+ years of experience in B2B digital marketing campaign development and management.
  • Experience marketing to cybersecurity or IT security professionals.
  • Expertise in account-based marketing methodologies and tools (Zoom MarketingOS, 6Sense or similar).
  • Strong understanding of Salesforce CRM (or similar) and marketing automation platforms (Pardot, Marketo or similar).
  • Exceptional project management skills : Proven ability to manage multiple campaigns simultaneously, meet deadlines, and deliver high-quality results.
  • Strategic mindset : Ability to think strategically, develop digital-first campaign strategies aligned with business goals, and execute tactical plans to achieve measurable outcomes.
  • Data-driven approach : Proficient in analyzing marketing data, metrics, and trends to optimize campaigns and improve performance.
  • Excellent communication skills : Strong written and verbal communication skills, with the ability to create compelling campaign content and collaborate effectively with cross-functional teams.
  • Creative thinking : Demonstrated ability to think creatively, develop innovative campaign ideas, and execute them effectively.
  • Team player : Proven track record of working collaboratively in a team-oriented environment, with the ability to build relationships and influence stakeholders at all levels.

Provide leadership and guidance to junior team members.

  • Self-Starter : Ability to take initiative, work independently, and thrive in a fast-paced environment. Must have the drive to identify opportunities and create solutions without constant direction.
  • Education : Bachelor's degree in marketing, business administration, or a related field.

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6 days ago
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