LocationRemote / Seattle,WA
Description
ESC's premier client is seeking a dynamic and experienced Content Marketing Manager to join their Generative AI team. In this role, you will craft compelling, audience-focused messaging, elevate content creation across a team of product marketers, and own the creation of newsworthy blogs surrounding major launch moments.
You will also develop and execute innovative marketing programs to position the client as a leader in generative AI and collaborate with the customer reference team to create impactful customer stories.
Key Responsibilities :
Draft compelling, audience-focused messaging for the generative AI business.Bar-raise content creation across a team of product marketers, including thought leadership articles, eBooks, promotional copy, and more.
Own the creation of newsworthy blogs surrounding major launch moments.Develop and execute marketing programs to position client as a leader in generative AI.
Work with cross-functional teams to ensure alignment and consistency in messaging and branding.Work with the customer reference team to craft customer stories that educate and inspire.
Collaborate with customers to showcase successful use cases and highlight the impact of clients generative AI solutions.Identify industry trends and leverage insights to inform content strategy and marketing initiatives.Qualifications :
Bachelor's degree in Marketing, Business, Communications, or a related field; MBA or advanced degree preferred.4+ years of experience in product marketing, preferably in the technology or AI industry.
Proven track record of creating compelling, audience-focused messaging and content.Strong writing and editing skills with the ability to produce high-quality content under tight deadlines.
Experience developing and executing successful marketing programs.Ability to collaborate effectively with cross-functional teams and external stakeholders.
Strong analytical skills with the ability to leverage data to inform marketing strategies and decisions.Excellent project management skills with the ability to manage multiple projects simultaneously.
Passion for technology and AI, with a deep understanding of the generative AI landscape.
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