Content Marketing Manager

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Job Category : Marketing & Communications

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI + Data + CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way.

And, we empower you to be a Trailblazer, too driving your performance and career growth, charting new paths, and improving the state of the world.

If you believe in business as the greatest platform for change and in companies doing well and doing good you’ve come to the right place.

Salesforce Admin Relations seeks a dynamic and experienced Content Marketing Manager to join our team. As a Content Marketing Manager, you will play a pivotal role in shaping and implementing content strategies that drive enablement of a key technical audience within the Salesforce Ecosystem : the Salesforce Administrator.

Key Responsibilities

Content Management and Development : Support and implement a comprehensive content strategy aligned with Salesforce's trailblazer enablement goals.

Handle a regular cadence of relevant, quality content for the admin blog and YouTube channel. Collaborate with writers, editors, and content creators to build and edit engaging and impactful content for diverse channels.

Collaborate with cross-functional teams to ensure consistency and alignment with overall audience messaging, tone and brand.

Audience Engagement & Growth : Apply analytics to evaluate content performance and refine strategies for continuous enhancement.

Report on campaign success, content impact, and overall channel growth. Identify content opportunities through market insights and performance analysis.

• Traffic Management : Ensure the smooth flow and coordination of content projects across various team members. Lead timelines and facilitate effective communication within the team.
• Collaboration and Project Management : Work closely with internal and external partners, including subject matter authorities, designers, and external agencies, to bring content initiatives to fruition.

Optimally project lead content creation processes, ensuring timely delivery and maintaining high-quality standards. Assist with various team projects as needed.

Required Qualifications

• 5 years of demonstrated ability in content marketing, preferably in the technology industry.
• Outstanding writing and editing skills with a curiosity about crafting compelling narratives.
• Proficiency in marketing analytics tools to measure and optimize content performance.
• Ability to balance multiple projects and changing priorities in a fast-paced environment.
• Excellent interpersonal and communications skills.
• Flexible, creative self-starter comfortable with risk-taking and change.

Preferred Qualifications

• Proactive individual with strong project management skills and a keen eye for process optimization.
• SEO experience is a plus.
• Prior experience in IT / tech industry, familiarity with Salesforce products and solutions.

Join us and become an integral part of a dynamic team committed to transforming the lives of Salesforce Admins. Your expertise in content marketing will craft the future of enablement standard processes, driving success for our audience and the team.

Accommodations

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Posting Statement

At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces.

We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more.

Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

Salesforce does not accept unsolicited headhunter and agency resumes.

For Colorado-based roles, the base salary hiring range for this position is $109,400 to $183,300. For Washington-based roles, the base salary hiring range for this position is $120,300 to $201,500.

Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience.

Certain roles may be eligible for incentive compensation, equity, benefits.

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