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Director of Marketing and Communications

Director of Marketing and Communications

ICEF Public SchoolsLos Angeles, CA, US
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Position Overview :

  • Director of Marketing and Communications Location : Los Angeles, CA Reports to : Chief of Staff Category : Classified Salary Range : Starting at $110,000, commensurate with experience Benefits : Full-time employees of ICEF Public Schools are entitled to Medical, Life Insurance, Dental and Vision plans, and various retirement programs offered by ICEF Public Schools.
  • About ICEF ICEF Public Schools is a nonprofit charter school network committed to educating and empowering courageous leaders who embrace their full potential for college, career, and life.

Our work is grounded in five mission-aligned pillars :

  • Educating and Empowering Courageous Leaders Providing a Diverse Community that Honors Each Student’s Uniqueness Fostering Academic Excellence Nurturing Healthy Minds Inspiring Critical Thinkers Learn more at : www.icefps.org Job Description Position Summary ICEF is seeking a strategic, creative, and data-savvy Director of Marketing and Communications to lead and elevate ICEF's brand presence across platforms.
  • Reporting to the Chief of Staff, the Director will oversee ICEF's external communications, public relations, social media, and strategic marketing campaigns for enrollment and recruitment.
  • This leader will ensure alignment and consistency in ICEF's brand, build community trust, and broaden ICEF's visibility and reach.
  • Key Responsibilities Marketing & Communications Strategy Develop and implement a network-wide strategic communications plan and budget aligned to ICEF’s vision and mission Build and maintain a compelling and cohesive brand presence across print, digital, and community channels Lead public relations, press engagement, media requests, and crisis communications Manage ICEF's digital communications including website, email newsletters, advertisements, and social media  Partner with the Director of Strategic Enrollment to design and oversee marketing campaigns supporting student enrollment and staff recruitment Manage and maintain inventory of branded collateral such as ICEF-branded clothing, marketing swag, promotional banners, recruiting flyers, etc.
  • Work with the Chief of Staff to set quarterly and annual goals aligned with strategic priorities and measure progress through clear KPIs Represent marketing and communications in Cabinet-level strategy, planning, and reporting Stakeholder & Community Engagement Develop and implement strategies to raise ICEF's visibility with families, educators, elected officials, community partners, and donors Attend community and political events to build relationships and represent ICEF’s mission and voice Craft messaging that amplifies student and family voices and authentically reflects ICEF's communities Event Strategy & Execution Plan, coordinate, and execute high-impact events that promote ICEF’s mission, including press events, community gatherings, staff celebrations, and student showcases Partner with school and Home Office teams to ensure branding and messaging are consistent across all events Oversee event communications, including invitations, promotional campaigns, and public engagement strategies Organizational Messaging Support the Chief of Staff and CEO with internal and external communications, including newsletters, speeches, board reports, and talking points Support the Chief of Staff and CEO to ensure consistent and mission-aligned messaging across all departments and teams Support the Chief of Staff to build systems and processes to increase internal transparency, knowledge-sharing, and alignment  Measurement & Continuous Improvement Track and report performance metrics including engagement, reach, conversion, and brand perception Analyze marketing effectiveness and lead cycles to continuously improve reach and impact Partner with Cabinet to evaluate brand health and refine messaging strategies as needed Minimum Qualifications Bachelor’s degree required; advanced degree in communications, marketing, public relations, or related field preferred At least 5 years of experience leading marketing and communications initiatives in a nonprofit, education, or mission-driven context Demonstrated excellence in writing, editing, and verbal communication Deep understanding of brand development, digital strategy, and social media best practices Strong leadership, team management, and project execution skills Ability to work cross-functionally and with senior leadership Commitment to educational equity and ICEF’s mission TB clearance Background check clearance Preferred Qualifications Experience working with K-12 schools or within the charter / public education sector Familiarity with Los Angeles communities and the issues facing students and families Proficiency in CRM systems, web CMS platforms, and graphic design or content creation tools Bilingual (Spanish / English) a plus Experience with strategic use of KPIs to regularly assess impact of marketing and communications tactics   ICEF is an Equal Opportunity Employer ICEF is committed to building a diverse and inclusive team that reflects the communities we serve.
  • All qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, or age.
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