MARKETING SPECIALIST - RESEARCH ANALYST

For over 30 years, the Kentucky Lottery has earned more than $7.2 billion for the Commonwealth of Kentucky. Our mission is fueling imagination and funding education for all Kentuckians.

For nearly two decades, the largest chunk of proceeds over $5 billion, has gone to funding programs to help Kentucky students stay home and attend college.

We have continued to break records earning over $1 billion in sales every fiscal year since 17 to continue to support these important programs.

As a company that was voted Best Places to Work for 4 consecutive years (2021-2024) , our team and company values are what makes the difference to college students all across Kentucky.

The Kentucky Lotterys Core Values :

• Integrity We do the right thing.
• Accountability We are accountable to the Governor, the General Assembly, the people of the Commonwealth and to each other.
• Social Responsibility We are a good corporate citizen, giving back to the community.
• Diversity, Equity & Inclusion We value and respect our colleagues, our customers, and the communities we serve.
• Teamwork We believe in collaboration and the strength of people coming together to achieve something great.
• Innovation We embrace innovation, working to proactively see opportunities.
• Fun We have fun at work and enjoy a positive work environment.

We want to make winners out of our players, retailers, college students and our employees. We are looking for the best talent to join our winning team.

JOB SUMMARY

The Marketing Specialist Research Analyst provides strategic, analytical and project management leadership for Sales and Marketing initiatives.

Assists in developing actionable business intelligence to develop product and marketing strategies for our corporate account partners that make up over 30% of the total retail base at the Kentucky Lottery Corporation (KLC).

ESSENTIAL DUTIES / RESPONSIBILITIES

• Anticipates information and insight needs for the Sales and Marketing Departments and KLC Senior Management.
• Serves as main point of contact for Corporate Account Managers and Marketing Department. Provides monthly, quarterly, annual, and ad hoc corporate account reporting and sales analysis for out-of-stocks, YoY projections, and promotional conception.

Coordinates with Promotions Department and Corporate Account marketing functions as necessary.

• Presents and works directly with Corporate Account Retail Managers to facilitate on-site promotional events on behalf of the KLC.
• Assists KLC team members in sourcing and summarizing information needed to make informed decisions on design, promotion, and sale of lottery products.
• Assists Sr. Marketing Specialist of Research and Digital UX in the execution and reporting of consumer data and information.
• Manages comprehensive calendar of corporate account chain promotions and programs. Executes partnership details from concept to completion.

KNOWLEDGE / SKILLS / EXPERIENCE

• Bachelors degree in Business, Marketing or related Social Science required; related experience may be substituted in lieu of a degree.
• Experience in marketing or research preferred.
• Strong organizational skills required. Experience with organizational software (Monday.com / Asana / MS Planner, etc.) a plus.
• Working knowledge of PC and exceptional skills in Microsoft Office Suite especially Excel and PowerPoint.
• Knowledge of basic statistics used in business settings.
• Experience and knowledge of qualitative and quantitative sampling techniques.
• Knowledge or experience in lottery industry a plus.

SUPERVISORY RESPONSIBILITIES

This position has no supervisory responsibilities.

WORKING CONDITIONS

• Office / Hybrid environment in accordance with KLC policies.
• Travel 10% or less.

PHYSICAL REQUIREMENTS

• Ability to lift up to 15 pounds : Occasionally
• Standing or sitting : Continuously
• Moving : Occasionally
• Reaching, writing, fingering, typing : Continuously
• Talking and hearing : Continuously
• Seeing : Must be able to read reports, documents and use a computer : Continuously
• Sitting for long periods of time : Continuously

BENEFITS

We offer a comprehensive employee benefits package including medical, dental, vision, wellness program, health savings account, flexible spending accounts, company paid life insurance, supplemental life insurance, company paid short-term and long-term disability, paid parental leave, voluntary benefit plans, generous paid time off plans, retirement plans including 401(k), 457(b), IRAs, and a money purchase retirement plan in which after one year of service the company contributes the equivalent of 8% of your base pay.

Salary Range : $52,836 - $79,254 . Placement within the salary range is determined based on years of directly relatable experience for the position.

The Kentucky Lottery Corporation is an equal employment opportunity employer. Our mission is to build a diverse, equitable and inclusive environment where everyone is valued.

Were all winners when we embrace our differences.

The Kentucky Lottery Corporation is committed to the full inclusion of all qualified individuals through all aspects of employment, and will provide reasonable accommodations, upon request, to assist with the job application or interview process, or performing the essential functions of a job.

If a reasonable accommodation is needed, please contact Human Resources.