Marketing Data Analyst

Red Hat, Inc.
Remote US NC
Remote
Permanent
Full-time

Support the campaign analytics team in its data analysis and reporting activities by extracting, cleansing, and preparing the data for analysis.

Telecommuting role to be performed anywhere in the U.S.

What You Will Do :

  • Mine, analyze, and model the data from Red Hat’s marketing databases to guide optimization and improvement of business strategies around global marketing campaigns.
  • Manage marketing data insights to tell stories that turn insights into actionable recommendations that drive bookings growth and conversion optimization.
  • Build data models for marketing campaign data using SQL, Python, R, or similar programming languages.
  • Identify opportunities to increase contact acquisition and conversion that can help drive campaigns and digital (email, social, advertising, and site) strategies throughout the prospect journey.
  • Analyze the performance and effectiveness of marketing for offers or tactics used in Red Hat marketing campaigns using Alteryx, Adobe Analytics, Salesforce.

com, Tableau, or similar systems and tools.

  • Present dashboards and key insights to stakeholders to drive adoption and understanding of KPIs and business drivers in partnership with other cross-functional analyst teams.
  • Transform findings into visual presentations, including graphs and charts or dashboards within related tools to management at operational and organizational levels.
  • Collaborate with stakeholders to define standard reporting requirements and work with Marketing Operations to implement changes and enhancements.
  • Build validated, accurate, self-service reporting capability from tools like Tableau, Adobe Analytics, and Salesforce.

com ensuring the integrity of marketing data.

Evaluate existing business processes and streamlining current reporting on marketing campaign performance.

What You Will Bring :

  • Master’s degree (U.S. or foreign equivalent) in Business Administration, Business Analytics, Statistics or related field and two (2) years in the job offered or related role.
  • Must have two (2) years of experience with conducting market research to gather insights and statistical evaluation of marketing metrics and KPIs;
  • Must have two (2) years of experience with managing large data sets and performing analysis using Macros, VBA, and Google Scripts;
  • Must have two (2) years of experience with presenting data analyses with global stakeholders and leadership;
  • Must have two (2) years of creative presentation experience to present analytics in a simple and actionable way including analytical reports to monitor campaign performance;
  • Must have one (1) year of experience with Adobe Analytics, Google Analytics, Eloqua, SalesForce.com, Tableau, or similar systems and tools;
  • Must have one (1) year of experience with business intelligence, database mining, and statistical analysis, and data science tools.

LI-DNI

The salary range for this position is $83,840.00 - $134,150.00. Actual offer will be based on your qualifications.

Pay Transparency

Red Hat determines compensation based on several factors including but not limited to job location, experience, applicable skills and training, external market value, and internal pay equity.

Annual salary is one component of Red Hat’s compensation package. This position may also be eligible for bonus, commission, and / or equity.

For positions with Remote-US locations, the actual salary range for the position may differ based on location but will be commensurate with job duties and relevant work experience.

About Red Hat

is the world’s leading provider of enterprise software solutions, using a community-powered approach to deliver high-performing Linux, cloud, container, and Kubernetes technologies.

Spread across 40+ countries, our associates have the flexibility to choose the work environment that suits their needs from in-office to fully remote to office-flex.

Red Hatters are encouraged to bring their best ideas, no matter their title or tenure. We're a leader in open source because of our open and inclusive environment.

We hire creative, passionate people ready to contribute their ideas, help solve complex problems, and make an impact. Opportunities are open. Join us.

Benefits

Comprehensive medical, dental, and vision coverage

Flexible Spending Account - healthcare and dependent care

Health Savings Account - high deductible medical plan

Retirement 401(k) with employer match

Paid time off and holidays

Paid parental leave plans for all new parents

Leave benefits including disability, paid family medical leave, and paid military leave

Additional benefits including employee stock purchase plan, family planning reimbursement, tuition reimbursement, transportation expense account, employee assistance program, and more!

Note : These benefits are only applicable to full time, permanent associates at Red Hat located in the United States.

Diversity, Equity & Inclusion at Red Hat

Red Hat’s culture is built on the open source principles of transparency, collaboration, and inclusion, where the best ideas can come from anywhere and anyone.

When this is realized, it empowers people from diverse backgrounds, perspectives, and experiences to come together to share ideas, challenge the status quo, and drive innovation.

Our aspiration is that everyone experiences this culture with equal opportunity and access, and that all voices are not only heard but also celebrated.

We hope you will join our celebration, and we welcome and encourage applicants from all the beautiful dimensions of diversity that compose our global village.

Equal Opportunity Policy (EEO)

Red Hat is proud to be an equal opportunity workplace and an affirmative action employer. We review applications for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, citizenship, age, veteran status, genetic information, physical or mental disability, medical condition, marital status, or any other basis prohibited by law.

Red Hat does not seek or accept unsolicited resumes or CVs from recruitment agencies. We are not responsible for, and will not pay, any fees, commissions, or any other payment related to unsolicited resumes or CVs except as required in a written contract between Red Hat and the recruitment agency or party requesting payment of a fee.

Red Hat supports individuals with disabilities and provides reasonable accommodations to job applicants. If you need assistance completing our online job application, email .

General inquiries, such as those regarding the status of a job application, will not receive a reply.

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