Marketing Manager of Client Engagement

One of Aquent’s leading healthcare clients is looking to hire a Marketing Manager with a focus on Client Engagement. This assignment will last 6 months and is expected to be Hybrid On-Site in Silicon Valley, CA.

If the below description sounds interesting, apply today!

Submit your CV and any additional required information after you have read this description by clicking on the application button.

Responsibilities :

• Leads development of holistic and actionable marketing plans that align with organizational priorities and include strategic marketing objectives, target audience definition, positioning data points, key messages / differentiators, tactics, timeline, and metrics.
• Oversees and holds ultimate accountability for the execution of marketing plans and closely monitors outcomes / metrics.
• Builds and maintains strong client relationships with key stakeholders and departments throughout the organization, acting as the primary point of contact for assigned service lines, programs, etc.
• Regularly provides and presents updates to key internal and external stakeholders regarding marketing activities, metrics, and outcomes.
• Closely collaborates with Marketing, Communications, and Strategy departments to ensure marketing efforts align with and drive support for our client’s goals.
• Garners support for marketing plans and programs through collaboration with key internal and external stakeholders to influence and effectively reach agreement in a diplomatic and efficient manner.
• Understands and shares local competitor positioning and opportunities to help develop stronger marketing plans and tactics.
• Influences go-to-market plans that drive growth, customer engagement, and patient retention (partnering with Patient Experience).

MINIMUM QUALIFICATIONS :

• Bachelor’s degree in a work-related discipline / field from an accredited college or university required.
• 5 years of progressive responsibility and directly related work experience required.
• Experience in an academic medical or community hospital setting preferred.

KNOWLEDGE / SKILLS & ABILITIES :

• Knowledge of concepts, principles, and methods of developing and executing effective marketing strategies.
• Demonstrated ability to translate business objectives into strategic marketing plans and tactics.
• Demonstrated experience in presenting complex ideas in a simple and impactful manner.
• Ability to work in a matrix environment with multiple stakeholders and clients.
• Ability to communicate (verbal and written) effectively at all levels of the organization.
• Ability to effectively prioritize work and meet deadlines in a fast-paced environment with competing priorities.
• Demonstrated ability to recognize and resolve conflicts through collaboration, communication, and customer (patient and physician) advocacy.
• Ability to digest market research (e.g., competitive benchmarking and audience studies) to inform customer targeting strategies.
• Strong relationship building and bridging competencies.

The target hiring compensation range for this role is $65 to $70 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

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