SUMMARY
As a member of the media and analytics team, you will report to the Senior Director of Media, and will be accountable for managing all media operations, execution of media strategies and evaluation of performance KPI's to inform business objectives for every campaign.
In this role, you will be responsible for fine-tuning media processes, assessing and implementing media models, including attribution, along with emerging platforms.
We seek an experienced manager with a passion for performance-based advertising, and an individual who is curious and proactively working on solutions to enhance our business.
Spanish language proficiency preferred, but not required. Hybrid Work Schedule - In office Tuesdays / Thursdays .
SPECIFIC RESPONSIBILITIES INCLUDE* :
- Train, supervise, and lead junior level media team members in implementing media plans and strategies, as well as stewardship of media performance, analysis, and reporting.
- Identify ideal media mix and strategies based on campaign objectives across all marketing channels
- Lead preparation and presentation of media plans, projections, quarterly reviews, and test proposals to clients
- Track and monitor media budgets for all campaigns
- Collaborate with media and analytics team to look for ways to improve data processing, results reporting, media operations, and systems
- Oversee media team on presentation of analysis, findings, and recommendations to meet client's goals
- Lead the business operating vision with the ability to translate it into impactful recommendations and solutions for processes, people, and technology
- Utilize strategic thinking and partner with senior leadership and team members on ideas for growth and meeting business goals
- Research, qualify, onboard, and manage relevant partnerships to compliment and enhance service offerings and overall media performance
- Monitor, inform and stay up to date on market research, competitive data, industry trends and media landscape
WHAT YOU NEED TO BE SUCCESSFU L
- Strong leadership and analytical skills with proven ability to deliver in depth analysis of media performance and insightful recommendations to drive business growth
- Sound business acumen with proven experience and knowledge of US Hispanic marketing and media landscape
- Highly proficient in Excel and PowerPoint; Core Media system, Power BI and Tableau experience is a plus
- Superb written and verbal communication skills with attention to detail
- Excellent project management skills with knack for prioritizing and meeting deadlines in a fast-paced environment
- Minimum 7 years' experience in performance driven media roles
- Bachelor's degree in a related field required
TRANZACT, A WTW Company, Is An Equal Opportunity Employer. We Celebrate Diversity And Are Committed To Creating An Inclusive Environment For All Employees.
Equal Opportunity Employer / Disability / Vet
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