Sr Marketing Manager

As a key member of the Brand Marketing Team, the Sr. Marketing Manager responsible for the planning, development and implementation of marketing strategies designed to build the assigned product line and brand and to achieve annual operating plan profit and volume. Acts as general manager for assigned product line(s), providing thought leadership and influencing others to action.

Your Story.

As a key member of the Brand Marketing Team, the Sr. Marketing Manager responsible for the planning, development and implementation of marketing strategies designed to build the assigned product line and brand and to achieve annual operating plan profit and volume. Acts as general manager for assigned product line(s), providing thought leadership and influencing others to action.

Your Passion.

Our Culture.

At Sargento, you work for a company you believe in, with a family of people who believe in you. Our culture stems from a simple premise : Hire good people and treat them like family. At Sargento, you can make decisions based on how they affect people as well as the long-term health of our company. You will be encouraged to make a meaningful difference in the community, in the company and in your career. With diverse experiences and tools to learn and develop, you can transform your aspirations into reality. If you're ready for the right place to belong and grow your career, you can find it here.

Benefits that set us apart.

Comprehensive medicalincluding Fertility, Adoption benefits, Dental, and Vision Insurance

Remote half day Fridays

Onsite Health & Wellness Center

Employer 401K contribution in the top 1% of the nation

Relocation Assistance

Tuition Assistance

Access to Employee Store

What You Do.

Strategy and Financial Planning :

Provides business building leadership for assigned product line(s). Acts as the "hub of the wheel" for Consumer Products business model and is able to effectively influence others (10-15 cross functional support team members) to achieve business goals.

Develop and implement strategies, plans and programs to achieve strategic and tactical goals. Lead annual plan development and contribute to Strategic Plan initiative creation.

Understand the P&L. Leverage P&L to enhance profitability of assigned product line and to build clear and concise business strategies.

Strongly influence forecasting process and provide direction to Demand Planning in conjunction with sales input for assigned product line. As part of demand planning process, provide assumptions to annual business plan.

Work collaboratively with cross functionals on cost savings initiatives and product supply issues.

Participate and provide strong recommendations in Price Commodity Management process.

Leads brief development and strategic recommendations.

Manage the Creative Process

Provide strategic direction, manage and approve brand building programs for assigned product lines including advertising, consumer promotion, digital, social and omni communication from both external agencies and internal IMC partners.

Provide strategic direction on packaging graphics in line with brand identity.

Target Consumer and Brand Positioning :

Identify industry, consumer and competitive trends and make recommendations for action plans and programs to address any issues.

Monitor consumer panel metrics and ensures marketing plans address gaps or issues.

Collaborates with Insights on target consumer identification and benefit ladder creation

Business Analysis and Synthesis :

Manage Associate Marketing Manager(s) in providing monthly summaries of key trends and implications. Use data to manage the business and to provide concise recommendations.

Communication Channels- Media, Digital & Social

Ensure product line business plans are sufficient to achieve growth targets and extend across the 4Ps.

Leverage the Business Drivers Analysis (BDA) and Digital Measurement to influence, enhance and approve marketing plan recommendation.

Monitor Associate Marketing Manager management of product line marketing budget.

Additional Responsibilities

Works cross functionally with Consumer Products Business Unit team, providing business model leadership for assigned product lines

Work collaboratively with CPD Sales team on execution of marketing plans, distribution drives and new product launches. Participate in key sales calls as appropriate. Able to translate customer segmentation into action plans.

Manage direct report(s) to facilitate product line success and successful development of personnel. Sr. Marketing Manager has the responsibility to assure appropriate development opportunities are available for subordinates to prepare them for expected career growth.

Communicate and cascade product line performance appropriately throughout the organization and ensure clear recommendations for action are made.

Your Education and Experience.

Bachelors degree is required; MBA strongly preferred.

5+ years CPG marketing experience.

3+ years managing a product line preferred

Proven track record of top & bottom line growth

New product / line extension experience required

Supervising experience preferred

Cross-functional leadership experience required.

Experience in leading an agency

Proficient in Microsoft Word, Excel, PowerPoint, and Syndicated data analysis

Our Story.

With over 2,400+ employees and net sales of nearly $1.8 billion, Sargento is a family-owned company that has been a leader in cheese for more than 70 years. We created the world's first, successful pre-packaged sliced and shredded natural cheeses. Sargento is based in Plymouth, Wisconsin, where we manufacture and market shredded, sliced and snack natural cheese products, as well as ingredients and sauces. Sargento is known for the exceptional quality of our products and for product design, packaging and merchandising innovations that have transformed our industry.

To learn more about our culture and values, please visit our website athttps : / / careers.sargento.com / us / en.

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Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities

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