Market Analyst

If you would enjoy working in a dynamic environment and are looking for an opportunity to become part of a stellar team of professionals dedicated to service, we invite you to apply online today.

This position offers a flexible hybrid work arrangement, allowing employees to balance in-office collaboration with the benefits of remote work.

We provide the necessary tools and technology to ensure seamless productivity, whether you're working from home or the office.

SUMMARY :

The Market Analyst is responsible for researching and collecting data related to marketing campaigns and promotions. This person is responsible for identifying target audiences, preparing scenarios about the potential success of campaigns, tracking and forecasting marketing trends, and analyzing the return on marketing dollars.

The Market Analyst must understand consumer behavior and be familiar with a variety of marketing concepts, practices, and procedures and be able to rely on experience and judgment to accomplish goals.

ESSENTIAL DUTIES AND RESPONSIBILITIES :

• Use a data driven approach to access campaign success, develop and track KPI metrics, and optimize future campaign tactics
• Identify target audiences, analyze market trends, and choose effective digital channels and tactics to reach new and potential members
• Assist with assessing return on marketing dollars for all marketing campaigns
• Optimize website content and structure to improve search engine rankings. This involves keyword research, on-page optimization, link building, and monitoring search engine algorithm changes
• Create and implement email marketing journeys for members across various verticals
• Analyze campaign performance to inform ongoing lead gen strategies and target segments
• Uncover opportunities and efficiencies within current dataset analysis
• Complete all industry and required regulatory training, including BSA training
• Perform other related duties as assigned

EDUCATIONAL AND WORK EXPERIENCE REQUIREMENTS :

• Bachelor’s degree or higher in Marketing or related field or equivalent work experience
• Proficient use of Microsoft programs, such as Word, Excel, PowerPoint, and Outlook
• Experience with CRM tools and API integrations
• Experience with email marketing platforms and journeys
• Experience with Google Analytics
• Ability to analyze data

ADDITIONAL / IMPORTANT SKILLSETS :

• Ability to successfully manage multiple projects and perform under tight deadlines
• Demonstrate effective, professional communication (both written and verbal) with others in the organization, including the executive leadership team
• Excellent project management and organizational skills
• Self-motivated must be able to work comfortably in both group and individual settings
• Knowledge of the credit union industry and its products and services a plus
30+ days ago