Search jobs > Atlanta, GA > Market analyst

Market Analyst

Georgia's Own Credit Union
Atlanta
Full-time

If you would enjoy working in a dynamic environment and are looking for an opportunity to become part of a stellar team of professionals dedicated to service, we invite you to apply online today.

This position offers a flexible hybrid work arrangement, allowing employees to balance in-office collaboration with the benefits of remote work.

We provide the necessary tools and technology to ensure seamless productivity, whether you're working from home or the office.

SUMMARY :

The Market Analyst is responsible for researching and collecting data related to marketing campaigns and promotions. This person is responsible for identifying target audiences, preparing scenarios about the potential success of campaigns, tracking and forecasting marketing trends, and analyzing the return on marketing dollars.

The Market Analyst must understand consumer behavior and be familiar with a variety of marketing concepts, practices, and procedures and be able to rely on experience and judgment to accomplish goals.

ESSENTIAL DUTIES AND RESPONSIBILITIES :

  • Use a data driven approach to access campaign success, develop and track KPI metrics, and optimize future campaign tactics
  • Identify target audiences, analyze market trends, and choose effective digital channels and tactics to reach new and potential members
  • Assist with assessing return on marketing dollars for all marketing campaigns
  • Optimize website content and structure to improve search engine rankings. This involves keyword research, on-page optimization, link building, and monitoring search engine algorithm changes
  • Create and implement email marketing journeys for members across various verticals
  • Analyze campaign performance to inform ongoing lead gen strategies and target segments
  • Uncover opportunities and efficiencies within current dataset analysis
  • Complete all industry and required regulatory training, including BSA training
  • Perform other related duties as assigned

EDUCATIONAL AND WORK EXPERIENCE REQUIREMENTS :

  • Bachelor’s degree or higher in Marketing or related field or equivalent work experience
  • Proficient use of Microsoft programs, such as Word, Excel, PowerPoint, and Outlook
  • Experience with CRM tools and API integrations
  • Experience with email marketing platforms and journeys
  • Experience with Google Analytics
  • Ability to analyze data

ADDITIONAL / IMPORTANT SKILLSETS :

  • Ability to successfully manage multiple projects and perform under tight deadlines
  • Demonstrate effective, professional communication (both written and verbal) with others in the organization, including the executive leadership team
  • Excellent project management and organizational skills
  • Self-motivated must be able to work comfortably in both group and individual settings
  • Knowledge of the credit union industry and its products and services a plus
  • 30+ days ago
Related jobs
Promoted
VirtualVocations
Decatur, Georgia

A company is looking for a Market Research Analyst to conduct research and analysis to guide marketing strategies. ...

Promoted
Cushman & Wakefield
Atlanta, Georgia

Capital Markets Senior Financial Analyst. The Capital Markets Senior Financial Analyst (“CMSFA”) role will support transactions generated by Cushman & Wakefield’s Equity Debt & Structured Finance brokerage services across multiple property types. Cushman & Wakefield’s Equity, Debt, and S...

Promoted
VirtualVocations
Decatur, Georgia

A company is looking for a Compliance Analyst, Market Surveillance. ...

Genuine Parts Company
Atlanta, Georgia

The Analyst, Real Estate Market Strategy reports to the Director, Real Estate Market Strategy and supports the market expansion strategy for NAPA, Genuine Parts Company’s U. The Analyst, Real Estate Market Strategy owns the analytics and model to support and optimize the company’s market growth plan...

Mansfield Energy Corp
Doraville, Georgia

Bachelor’s Degree in Marketing or equivalent experience in marketing analysis. The Sales Analyst is responsible for coordinating all documentation for the credit and contract submission process, the collection, analysis and reporting of sales data which helps the sales team improve productivity towa...

CRH
Atlanta, Georgia

Identify and develop market intelligence data sources to help better understand the business environment within our key markets: water, energy, communications and transportation. CRH company, is the leading provider of utility infrastructure solutions for the water, energy, and communications market...

Oldcastle Infrastructure
Atlanta, Georgia

Identify and develop market intelligence data sources to help better understand the business environment within our key markets: water, energy, communications and transportation. Oldcastle Infrastructure™, a CRH company, is the leading provider of utility infrastructure solutions for the water, ener...

Georgia's Own Credit Union
Atlanta, Georgia

The Market Analyst is responsible for researching and collecting data related to marketing campaigns and promotions. The Market Analyst must understand consumer behavior and be familiar with a variety of marketing concepts, practices, and procedures and be able to rely on experience and judgment to ...

Global Channel Management, Inc
Atlanta, Georgia
Remote

Remote Capital Markets Risk Analyst I needs 7+ years' experience. Remote Capital Markets Risk Analyst I requires:. Remote Capital Markets Risk Analyst I duties:. ...

Workday, Inc.
Atlanta, Georgia

As a Competitor Intelligence Analyst, you will develop competitive intelligence research and provide unique competitive insights to senior leadership. Research and analyze competitors which includes understanding their product offerings, evaluating their financial performance, and understanding thei...