Edgepark Diabetes Channel Marketing Manager

What Product or Services Marketing contributes to Cardinal Health

Product or Services Marketing is responsible for defining the product / service and market strategy and life cycle management including customer need identification, market research, product or service offering, pricing, positioning, promotion and branding.

Exhibits an ability to translate market and customer needs into clearly defined goals, objectives, strategies, and tactics to drive sales & profitability for our Diabetes business.

Creates compelling marketing programs to drive revenue and sales in support of business objectives.

Identifies and remains current on market trends. Determines product / service lifecycle implications and makes recommendations to maintain market competitiveness and to achieve sustainable economic success.

Able to execute primary research necessary to drive portfolio / product decisions. Can identify market opportunities through primary and secondary research and takes action by implementing and managing solutions that improve the customer experience

Demonstrates advanced knowledge of marketing disciplines and concepts necessary for building marketing plans, including identifying the appropriate channel to market;

this includes identifying the appropriate channels to market. Has the ability to understand market trends and competitive positioning.

Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

Demonstrates strong financial acumen and logical decision making in the general business environment. Understands and can demonstrate sound thought processes as it relates to pricing, deal structure and assessing financial implications.

Works effectively across cross functional groups including but not limited to : customer operations, category management, communications and sales.

Clearly communicates creative ideas and collaborates with internal and external partners / teams.

Prioritizes tasks and projects according to businesses' needs and turn-around time.

Accountabilities

This channel marketing role is focused on optimizing Cardinal Health’s Edgepark diabetes business.

Owns the development and execution of our go to market strategy for the diabetes business

Strengthen our channel marketing capabilities to maximize our selling efforts

Support the commercialization of Edgepark’s value proposition and execute on marketing strategy to support business objectives

Help refine and enhance channel specific marketing objectives, strategies, and downstream tactics

Develop content and demand / lead generation campaigns, leveraging internal and external resources as needed

Relentless commitment to understanding customer needs

Remain current on trends in the home medical product market with market dynamics and competitive landscape

Inform sales of opportunities to share insights and resources for customers

Ability to influence and work collaboratively with cross-functional teams

Qualifications

Bachelors in related field, or equivalent work experience, preferred

5+ years experience in related field, preferred

Experience in channel marketing, sales and channel collaboration, preferred

Experience with sales support / enablement, preferred

Experience in the diabetes medical supply market, preferred

Proficient in Microsoft Office products

Our Behaviors

Invite curiosity Encourage others to think differently. Facilitate effective brainstorming with team members and peers to generate new ideas and solutions.

Build partnerships Propose solutions and ideas that consider diverse perspectives and address external and internal stakeholder priorities and concerns

Inspire commitment Show an ability to connect the dots. Do not take things at face value but examine the details and elements that impact driving towards a goal.

Develop self and others - Seek out feedback that helps uncover opportunities for improvement to accelerate their contribution and successes.

What is expected of you and others at this level

Apply comprehensive knowledge and a thorough understanding of concepts, principles, and technical capabilities to perform varied tasks and projects

Interact with peer customers and suppliers at various management levels, and may interact with senior management

Complete work independently, receives general guidance on new projects

Work reviewed for purpose of meeting objectives

Recommends new practices, processes, metrics, or models

Works on leads complex projects of large scope

Projects may have significant and long-term impact

Adept at handling multiple complex projects and requests simultaneously under pressure to meet tight deadlines; detail-oriented with excellent follow-up, budgeting, organization and time management skills.

Anticipated salary range : $102,000 - $145,700

Bonus eligible : Yes

Benefits : Cardinal Health offers a wide variety of benefits and programs to support health and well-being.

Medical, dental and vision coverage

Paid time off plan

Health savings account (HSA)

401k savings plan

Access to wages before pay day with myFlexPay

Flexible spending accounts (FSAs)

Short- and long-term disability coverage

Work-Life resources

Paid parental leave

Healthy lifestyle programs

Application window anticipated to close : 09 / 23 / 2024 *if interested in opportunity, please submit application as soon as possible.

The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate’s geographical location, relevant education, experience and skills and an evaluation of internal pay equity.

Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply.

Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day.

Cardinal Health is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity / expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law.

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