Director of Member Communications

Private social / dining club in Elizabethton seeks a dynamic individual to serve as our Director of Member Communications.

As a manager of communications in a luxury establishment, your role is to craft and execute strategic campaigns that elevate the brand’s presence and engage with discerning clientele.

Your creativity and attention to detail ensure that every communication reflects the Club's commitment to sophistication and refinement, enhancing its reputation as a premier destination for luxury experiences.

Duties and responsibilities

Strategy development

Craft and implement a robust social media strategy aligned with the Club's brand positioning and marketing goals.

Identify target audiences and create content that resonates with high-end clientele.

Content creation

Develop visually stunning and engaging content, including high-quality images, videos, and written copy, showcasing the Club's luxury offerings.

Collaborate with photographers, videographers, and graphic designers to ensure content meets brand standards.

Platform management

Manage and curate content across various social media platforms, including Instagram, Facebook, Twitter, LinkedIn, and emerging platforms relevant to the luxury market.

Stay updated on platform trends and algorithm changes.

Community engagement

Foster and engage with the Club's membership in a timely and personable manner.

Encourage user-generated content and reviews.

Influencer partnerships

Develop and nurture relationships with influencers aligned with the brand.

Campaign management

Plan and execute social media campaigns for special events, promotions, and exclusive experiences offered by the Club

Monitor and analyze the performance of campaigns, adjusting strategies for optimal results.

Analytics and reporting

Utilize analytics tools to track key performance indicators (KPIs) and provide regular reports on social media performance.

Use insights to refine strategies and enhance engagement.

Crisis management

Be prepared to handle any negative publicity or crises on social media promptly and diplomatically.

Work with the public relations team to address issues and maintain a positive brand image.

Collaboration with other departments

Coordinate with the administration and sales teams to ensure a cohesive and integrated approach across all communication channels.

Collaborate with the FOH staff to share relevant information and enhance the guest experience.

Stay updated on industry trends

Keep abreast of industry trends, competitor activities, and emerging technologies to maintain the Club’s competitive edge.

Integrate innovative features and functionalities into the social media strategy.

Brand advocacy

Encourage employees to be brand advocates on social media, fostering a culture of pride and engagement.

Develop guidelines for staff participation in social media activities.

Budget management

Manage the social media budget effectively, allocating resources for paid campaigns, sponsored content, and social media tools.

Negotiate and manage contracts with external vendors and influencers.

Collaboration with other luxury brands

Forge partnerships with other luxury brands, creating synergies that enhance the Club’s image and appeal.

Participate in luxury industry events and collaborations.

Personalization and exclusivity

Tailor social media content to convey a sense of exclusivity and personalized attention synonymous with luxury hospitality.

Highlight unique experiences and offerings available at the Club

Data security and privacy

Ensure compliance with data security and privacy regulations, safeguarding member information and maintaining the Club’s reputation for discretion.