Director, Brand Marketing

This is where you save and sustain lives

At Baxter, we are deeply connected by our mission. No matter your role at Baxter, your work makes a positive impact on people around the world.

You’ll feel a sense of purpose throughout the organization, as we know our work improves outcomes for millions of patients.

Baxter’s products and therapies are found in almost every hospital worldwide, in clinics and in the home. For over 85 years, we have pioneered significant medical innovations that transform healthcare.

Together, we create a place where we are happy, successful and inspire each other. This is where you can do your best work.

Join us at the intersection of saving and sustaining lives where your purpose accelerates our mission.

Your Role

This is your opportunity to shape a new chapter in Baxter’s strong brand legacy, as we look to build a robust brand marketing team and activate our brand in new ways.

What you'll be doing

• Develop and articulate a comprehensive brand strategy that aligns with Baxter’s business transformation, vision and objectives.
• Lead effort to refresh and maintain Baxter’s unique value proposition, positioning and differentiation internally and develop strategies to effectively communicate the brand’s positioning to target audiences.
• Lead the refresh and internal socialization of comprehensive brand guidelines including brand narrative, visual identity, verbal identity and tone of voice across global marketing teams, CX teams and cross-functional partners such as product development and sales.
• Create clear brand messaging guidelines that convey the brand’s positioning and story across all communications channels.
• Collaborate with marketing teams to understand customer preferences to optimize brand relevance with target audiences.
• Establish clear and measurable objectives for brand health, aligning them with the broader business goals. Lead brand health research as needed.
• Oversee internal team and external agencies to execute brand-related programs, including paid campaigns, thought leadership campaigns, and cause marketing initiatives.
• Partner with internal creative team and agencies to develop assets that bring Baxter’s story to life and can be used by multiple Baxter teams.
• Collaborate cross-functionally to ensure new products, services or brands align with the overall brand strategy and brand architecture.
• Develop programs and communications that continuously champion and reinforce the brand’s purpose internally and ensure employee understanding and engagement.
• Lead brand communications efforts, including large-scale tradeshows and media relations programs that advance Baxer’s brand.

Work collaboratively with segment communications and corporate communications teams to identify storytelling opportunities.

Lead Baxter’s organic social media presence, including evolving the content strategy, channel management strategy and managing cross-functional content creation team.

What you'll bring

• Demonstrated experience working within a matrix organization to accomplish goals.
• Able to successfully develop brand activation strategies to meet our goals, while demonstrating measurable impact of efforts.
• Demonstrated experience successfully managing multi-faceted, integrated brand campaigns that include advertising, social media activation, media relations and cause marketing.
• Effectively manage relationships with internal partners, including those who are outside of direct team. Proven ability to collaborate with internal team members and develop strong relationships to ensure success.

Ability to manage conflicting viewpoints and help move the team to resolution.

• Experience leading an impactful team, including direct people management experience.
• Strong critical thinking and problem-solving skills.
• Highly motivated, with ability to make decisions independently.
• Flexible and agile, with the ability to quickly change course when need arises.
• Bachelor's degree required in marketing or related area.
• 15+ years of experience in brand marketing, brand management or similar roles. Direct experience managing a brand, preferably for a large, publicly-traded company is highly desirable.

Consumer experience will be preferred.

Baxter is committed to supporting the needs for flexibility in the workplace. We do so through our flexible workplace policy which includes a minimum of 3 days a week onsite.

This policy provides the benefits of connecting and collaborating in-person in support of our Mission.