Social Media Specialist

Job Description

Job Description

Job Title : Social Media Specialist

Reports To : Director, Marketing

Job purpose :

We are seeking a creative and driven Social Media Specialist to develop and implement social media strategies that promote the organization’s brand to both patients and internal stakeholders.

This role will focus on driving patient acquisition and engagement while enhancing our brand culture. This role will be responsible for managing all social media platforms, creating engaging content, and fostering a positive online presence that aligns with organizational goals.

Duties and Responsibilities :

• Develop and implement social media strategies aligned with company goals to accelerate growth, drive patient acquisition, and increase engagement.
• Oversee all social media channels, ensuring consistent and compelling content delivery.
• Create, develop, and manage engaging content across platforms to promote the organization’s brand to both external patients and internal employees.
• Develop and maintain an editorial calendar and content strategy to ensure timely and relevant social media activity.
• Develop and execute influencer marketing campaigns and engage with followers to build relationships and encourage meaningful interaction (responding to comments, direct messages, live streams, etc.)
• Develop new social media channels as needed to expand reach and grow the brand’s presence.
• Engage and moderate online communities, including Facebook groups, to foster a positive environment, respond to inquiries, and facilitate discussions.
• Monitor industry developments and social media trends to recommend innovative strategies that keep the brand ahead of the curve.
• Collaborate with cross-functional teams to ensure consistency in brand messaging and alignment with marketing initiatives.
• Analyze social media metrics and insights to evaluate the effectiveness of campaigns and optimize content performance.
• Ensure all internal and external social media requests are professionally managed and delivered with best practices in social media and influencer marketing.
• Leverage social listening tools to monitor and manage brand reputation and stay ahead of trends.
• Monitor industry developments and best practices in social media marketing and community management.
• Work closely with creative teams to develop and execute content and strategies.
• Other duties as assigned.

Qualifications :

• Bachelor’s degree in marketing, communications, or equivalent industry experience.
• 1-3 years experience managing all aspects of professional social media accounts (Healthcare industry experience a plus).
• Experience in managing organic and paid social media campaigns and building a strong social media presence in a corporate environment.
• An understanding of analytics and social listening platforms.
• Excellent writing, editing, presentation, and communication skills.
• Experience in graphic design and short-form video / editing for social media implementation.
• Self-starter with initiative, comfortable working both independently and as part of a team.
• Ability to work under pressure with tight deadlines.
• Strong organizational skills. Demonstrates attention to detail and accuracy.
• A strong team player and lateral thinker, comfortable working both collaboratively and independently.

Physical requirements :

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand;

walk; use hands to finger, handle or feel; and reach with hands and arms. The employee is required to walk between multiple office locations that include the use of stairs (elevator is only available in some instances).

This position requires the ability to occasionally lift office products and supplies, up to 20 pounds.

Direct reports : N / A

N / A

The company provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, marital status, veteran status, or any other consideration made unlawful by federal, state, or local laws.

The company is committed to providing reasonable accommodation for qualified applicants, and employees with disabilities to ensure they enjoy equal access to all employment opportunities and benefits of employment as required by the Americans with Disabilities Act.