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Loyalty Program Planning & Execution Manager

Loyalty Program Planning & Execution Manager

Circle KCharlotte, NC, US
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Loyalty Program Planning & Execution Manager

Circle K Stores, Inc. is looking for a customer-centric, execution-minded individual who is passionate about loyalty / membership strategy, the voice of the customer, and paying attention to detail. In this role, you will play an integral role in planning, executing, and scaling all customer-facing projects involving Circle K's loyalty program. You will work in close partnership with a diverse stakeholder group across Circle K to implement these strategies and lead projects end-to-end ensuring robust cross-functional alignment and flawless execution at each step of the way. You will be a strategic thought leader, possess excellent stakeholder management capabilities, and have a good understanding of loyalty, marketing, and project management.

While it helps to understand our industry, what we really care about is that you have an unending curiosity for customer behavior, the skill to translate data from various sources into actionable insights, and, most importantly, a can-do attitude to roll up your sleeves and get things done. We strive to make our members feel valued and recognized every day in their way. We're looking for a creative thinker who takes a strategic approach to identify opportunities, keeps the customer at the forefront, manages projects methodologically, and thrives in a cross-functional environment.

We want to talk to you if :

  • You are a "doer" and thrive in making things happen in a fast-paced, dynamic work environment. You are detailed-oriented and derive excitement from planning and executing plans flawlessly. You are adept at developing project plans and timelines and collaborating with a large team.

Our ideal candidate would be :

  • Person of Action you are the quintessential go-getter; you know how to navigate the organization to get things done. You are a driven individual who wants to work on transformational projects and make an impact. You excel in making a plan and being detail-oriented. Executing a plan to perfection gets you excited about your job each and every day.
  • Proven collaborator able to get things done without formal authority; working across internal and external partners, geographies, and levels across the organization to build best-in-class programs at a large-scale company.
  • Critical Thinker & Problem Solver you have strong business acumen and customer-centric mindset. You are naturally curious and always keep asking why. You look for data to explain what you see, support what you know and identify what you don't.
  • Essential Responsibilities :

  • Develop and evolve the existing Go-To-Market processes, including process mapping, defining roles and responsibilities, governance structure, and collaborating with key GTM stakeholders to implement change.
  • See approved projects from inception through launch and ensuring timing aligns with broader Circle K strategies
  • Partner closely with the cross-functional stakeholders in Marketing, Loyalty Ops, Data & Analytics, Product, and Change Management to support strategy development and execution
  • Stay up-to-date on competitive analysis related to projects, help to design customer research plan, and utilize the test-and-learn process to learn about our customers and determine best practices
  • Act as the voice of the consumer to ensure its presence in the GTM process and to ensure learnings are part of decision making
  • Flexible with working hours to support global ways of working.
  • Support the loyalty offer management process to drive consistent execution of program branding, campaigns, and promotions across channels.
  • Proactively develop processes, tools, and other means to efficiently manage the loyalty promotions process.
  • Assist the organization with the development, set up, and execution of loyalty promotions, including personalized offers.
  • Forecast and recommend how to enhance submitted loyalty promotions.
  • Ensure compliance with promotional requirements, policies, and regulations.
  • Measure and report out on results to optimize loyalty campaigns and promotions.
  • Key requirements :

  • Bachelor's degree (advanced degree a plus)
  • 5+ years of professional experience in management consulting, strategic planning, sales & marketing planning, or project management with a proven record of achievement
  • Strong project management skills to prioritize and work on multiple projects simultaneously.
  • Ability to execute in the short term while simultaneously developing a long-term approach.
  • Strong organizational, time management and attention to detail skills
  • Demonstrated dedication with the ability to handle projects from origin through execution.
  • Willingness to learn and should be able to flourish in a fast-growing, dynamic environment.
  • Self-starter and entrepreneurial spirit with hands-on approach towards business
  • Knowledge of marketing and store systems required to implement promotions and campaigns.
  • Track record of continuous improvement leveraging experiences and setbacks to drive professional growth
  • Excellent written and oral communication skills
  • Strong peer relationship skills ability to foster collaboration, achieve consensus within a group, and drive internal and external relationships
  • Ability to prioritize, work under pressure, and meet deadlines with quality deliverables
  • Advanced skills : Word, Excel, PowerPoint, & related Microsoft suite products
  • Strong analytical skills, ability to interpret complex data and make data-driven decisions.
  • Strong leadership skills with the influence to inspire those around them.
  • Excellent communication and collaboration skills with ability to work effectively and efficiently with internal and external teams.
  • Physical Requirements :

    The physical requirements described here are examples of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations will be considered that might assist those individuals with disabilities in order to perform the essential task and duties.

    While performing the duties of this job, the employee is regularly required to sit, talk and / or hear.

    The employee frequently is required to use his / her hands in order to handle or grasp items of varying weight.

    The employee is occasionally required to stand, walk, and reach with both hands and arms.

    Work Environment :

    The work environment described below is an example of those an employee will experience while performing the essential functions of this job. Reasonable accommodations will be considered that might assist those individuals with disabilities to perform the essential tasks and functions of their job.

    The noise level in the work environment is usually moderate at a normal range

    The lighting will include natural light from the outside as well as fluorescent lighting throughout the work area.

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