Global Marketing Manager, Infrastructure

Global Marketing Manager, Infrastructure

Vacancy No : VN060

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Department : Marketing

Location : Indianapolis HQ

Employment Type : Full-Time

Company Overview : Aurorium is the materials innovation partner that helps global manufacturers harness the power of possibility to make the world a better place.

Our specialty ingredients and high-performance materials enhance quality of life, support health and wellness, and enable customers to deliver value-added solutions.

Key industries served include household products, coatings & adhesives, energy & electronics, healthcare, food & beverages, agriculture, transportation, and paper & packaging.

A Responsible Care company, Aurorium follows the highest regulatory standards across all manufacturing facilities.

Description : The Global Marketing Manager is responsible for all facets of marketing and business growth within the market broadly defined as Infrastructure, with a specific focus on delivering value and growth within the customer-centric organization.

This includes delivering the Long-term Growth Plan (LGP) and Annual Operating Plan (AOP). Focus will include targeted markets and product lines as well as developing new business based on the knowledge of the overall business growth strategy.

The scope of the role includes strategic marketing, developing growth for existing and new offerings, to position appropriate products, develop pricing and channel strategies to drive growth and profitability.

The Global Marketing Manager will develop and deliver new application and product opportunities which leverage technologies and convert into commercial results and will report to the Global Marketing Director.

This position can be based at any of our US locations : Indiana, Louisiana, Michigan, New Jersey, North Carolina, Pennsylvania, or Texas.

Role Specific Responsibilities :

Team & Talent Development

• Be a thought partner within the Marketing Team to further develop and implement the Strategic Marketing Competency Model and tools.
• Train and coach the sales team in relevant markets and develop full market activation tools.
• Develop high, wide and deep relationships with key customers and industry players to gain firsthand understanding of customer and market situations.
• Define channel to market strategies for targeted business segments.
• Create value propositions for targeted markets, develop deep understanding of customer needs, competitive alternatives and generate compelling Market Activation Plans to win in the market, including pricing strategies and integrated marketing communications plans.

Market Assessment, Customer Segmentation & Targeting

• Determine the most important market insights, trends and needs that will shape target markets and applications.
• Create an addressable market map for the Infrastructure segment, and prioritize attractive applications and customers, and identify products and services that create the most value for those customers.
• Lead a cross-functional team to develop and implement the global Infrastructure segment strategy.
• Segment customers, identify key roles at the customer to target, and understand the behavior change required for customers to adopt a new solution.
• Drive growth by effectively positioning current products and identifying new product innovation concepts.

Value Proposition & Offer Development

• Understand the unique capabilities, differentiators and benefits that will enable Aurorium to create value for target customers.
• Build the product pricing strategy for target segments and customers.
• Work with Product Management and the Sales Team to implement the pricing strategy with target customers.
• Identify additional elements of the customer offer to create compelling value propositions.

Market Activation, Planning & Execution

• Develop and implement detailed Market Activation Plans for target segments and customers.
• Develop customer engagement strategies and tools that lead with insight about the target customer's business situation.
• Build and implement Integrated Marketing Communication plans in support of market activation.

Market Segment Management

• Lead the Global Market Segment Team to drive growth over the short, medium and long-term.
• Lead and participate in idea generation for new product innovations.
• Report financial progress of the Infrastructure Market Segment.
• Perform other duties as may be required or assigned.

Compliance :

• Comply with company Health, Safety and Environmental policies.
• Report all Health, Safety and Environmental accidents, incidents and near misses promptly.
• Act in a safe and responsible manner at all times.

Problem Solving and Innovation :

• Participate in continuous improvement activities.
• Take responsibility for own learning and development.
• Assist in the training, mentoring, and assessment of other team members.

Knowledge, Skills, and Abilities :

• BS in Technical Field (Chemistry, Engineering, or Related Field) or Business. MBA preferred.
• 7-10 Years of strategic marketing experience with a multi-national chemical company; international experience preferred.
• Experience with Salesforce platform preferred.
• Strong organizational, project management and communication skills.
• Results oriented, sets aggressive goals for self and team.
• Strong business acumen.
• Embodies the core values of Aurorium.

If you have the energy, drive, and passion for joining the Aurorium team, we would love to hear from you. Apply today!

Aurorium offers competitive total compensation packages, including benefits such as medical, dental, vision, life, 401(k), disability insurance, flexible spending accounts, health savings accounts, paid time off, and paid holidays.

Aurorium is a global Equal Opportunity Employer. All qualified applicants will receive consideration for employment regardless of and will not be discriminated against based on gender, sexual orientation, gender identity, race, ethnicity, religion, age, veteran status, disability status, genetic information, or any other protected category.

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