Regional Brand & Retail Marketing Specialist

Who We Are

Eaze is a cannabis delivery platform and retail marketplace that connects adult consumers with licensed dispensaries and products.

Eaze has built sophisticated logistics and technologies to provide fast, efficient delivery as well as retail products of a wide variety.

We are on a mission to enhance safe access to legal cannabis, educate people about cannabis as a tool for wellness, and drive smart cannabis policies.

Eaze is a direct-to-consumer cannabis retailer and technology platform operating nationally in CA, MI, CO, and FL.

Summary

The Regional Brand & Retail Marketing Specialist for the Colorado market will lead the development and execution of strategic marketing initiatives to enhance brand visibility, drive customer engagement, and increase sales for a prominent cannabis brand and its retail stores.

This role requires a proven ability to create localized marketing campaigns that resonate with the diverse customer base in this region.

The ideal candidate will have a strong background in regional and retail marketing, combined with a passion for the cannabis culture and community.

Key Responsibilities

Market Strategy Development

• Create and implement comprehensive marketing strategies tailored to the Colorado market that align with the company's overall brand objectives.
• Conduct ongoing market research to stay ahead of trends, customer preferences, and competitor activities in the Colorado cannabis industry.
• Develop targeted marketing campaigns that appeal to the unique demographics of Colorado's cannabis consumers.

Retail Marketing

• Design and execute in-store promotions, events, and experiences that drive foot traffic and sales in Colorado retail locations.
• Interpret data from multiple sources (Tableau, CRM, internal database dashboards) to identify insights and inform promotional decisions.
• Collaborate extensively with purchasing and inventory teams to inform restocks and / or ensure sell-through of excess or aged inventory.
• Work closely with store managers to understand local customer insights and optimize store-level marketing efforts.
• Utilize retail performance data to refine marketing strategies and identify new growth opportunities

Local Media Buying

Develop and execute paid social media strategies across multiple platforms (e.g., Meta platforms / channels, Reddit, Nextdoor, Eventbrite LinkedIn, et al.

to drive brand awareness, engagement, and conversions.

• Monitor, analyze, and optimize campaign performance using data-driven insights to ensure KPIs such as ROI, CTR, and CPA are met or exceeded.
• Collaborate with creative and content teams to produce compelling ad creatives, and manage A / B testing to refine targeting and messaging.

Digital Marketing

• Lead regional digital marketing efforts, including social media campaigns, email marketing, and online advertising, with a focus on driving both e-commerce and in-store sales.
• Manage local SEO and digital presence for retail locations across the state.
• Analyze digital campaign performance and provide insights for continuous improvement.

Brand Management

• Maintain and enhance brand consistency across all marketing channels, including in-store, online, and offline media.
• Collaborate with the national marketing team to produce region-specific content and messaging.
• Monitor brand reputation in Colorado and proactively manage public relations efforts as needed.

Community Engagement

• Build and nurture relationships with local influencers, community leaders, and industry stakeholders to boost brand awareness.
• Represent the brand at regional events, cannabis trade shows, and community outreach programs.
• Implement grassroots marketing efforts that connect the brand with local communities.

Budget Management

• Oversee the marketing budget for the Colorado region, ensuring effective use of resources to maximize return on investment (ROI).
• Monitor and manage third-party promotional reimbursement budgets for the Colorado retail market.
• Regularly report on budget expenditures and campaign performance to senior management.

Compliance

• Ensure all marketing activities comply with Colorado's state and local cannabis regulations.
• Stay updated on regulatory changes and adjust marketing strategies as necessary to remain compliant.
• Other duties and responsibilities as assigned.

Qualifications

• 5+ years of experience in regional marketing, preferably within the cannabis, retail, or consumer goods industries.
• Demonstrated success in developing and executing effective regional marketing campaigns.
• Strong analytical, communication, and project management skills.
• Ability to manage multiple projects simultaneously and work independently in a fast-paced environment.
• Willingness to travel throughout Colorado as required.

Preferred Qualifications

• Experience in the cannabis industry, particularly within Colorado.
• Knowledge of the Colorado cannabis market and its regulatory landscape.
• Proficiency in digital marketing platforms and analytics tools.

The job description is not an all-inclusive list of duties performed, but rather a reflection of typical work performed in that position.

Equal Opportunity Employer

We strive to be an equal opportunity employer and enthusiastically encourage people from a wide variety of backgrounds and experiences to apply.

Eaze does not discriminate by race, color, religion, sex (including pregnancy), gender, national origin, citizenship, age, mental or physical disability, veteran status, marital status, sexual orientation, or any other basis prohibited by law.