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K-12 Product Marketing Manager

VirtualVocations
Durham, North Carolina, United States
Full-time

A company is looking for a Product Marketing Manager for the K-12 education sector.Key ResponsibilitiesLead the planning and execution of marketing initiatives focused on the PreK-12 market for Math, Science, and Social StudiesCollaborate with Marketing, Sales, and Product Development to integrate customer insights into marketing strategiesManage the creation of promotional materials and sales enablement resources while maintaining an understanding of the competitive landscapeRequired QualificationsBachelor's Degree in Marketing, Business, or CommunicationsA minimum of 5 years of experience in Product Marketing and / or Campaign Marketing in the K-12 educational publishing industryExperience in partnering with product development teams and successful product launchesUnderstanding of the K12 curriculum market and customer profilesExperience in segmentation, positioning, pricing, and new product development practices

10 days ago
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