Executive Director of Marketing and Communications, Kelley School of Business (Marketing Leader)

Department

All candidates should make sure to read the following job description and information carefully before applying.

VP COMMUNICATIONS & MARKETING (UA-VPCM-IUBLA)

Department Information

University Communications and Marketing provides strategic leadership to protect, advance, and elevate the university's brand and reputation in Indiana and around the world by creating guiding resources for and collaborating with communications and marketing partners across all IU campuses, schools, departments, and centers.

Kelley School of Business

The internationally recognized Kelley School of Business at Indiana University offers top-tier business education including undergraduate, graduate, doctoral, and executive programs on campuses in Bloomington and Indianapolis, and online worldwide.

Home of the nation's #1 online MBA program, as well as nationally ranked programs like the full-time MBA (#20), evening MBA (#13), and undergraduate business programs (#8), Kelley has been innovating business education for decades.

Job Summary

University Communications and Marketing seeks an experienced leader to join the team as the Executive Director of Marketing and Communications to lead and advance marketing strategies for The Kelley School of Business.

This executive leader will be responsible for developing and implementing brand strategy, as well as earned media and thought leadership communications, that refine and advance the School's global reputation.

Reporting to IU's Associate Vice President of Marketing, this position holds a seat on the marketing leadership team, collaborating across marketing areas including Strategy and Planning, Creative Strategy, Content Strategy and Web and Digital Strategy.

Department-Specific Responsibilities

• Oversees day-to-day marketing and brand strategy for The Kelley School of Business.
• Develops and executes marketing strategies in alignment with and in support of Kelley's mission and strategic objectives.
• Oversees brand presence and reputation strategies for Kelley, ensuring consistent messaging across multiple channels and alignment with the university's brand strategy.
• Leads a team of 6 marketing professionals dedicated to the advancement of The Kelley School of Business brand and reputation.

General Responsibilities

• Directs overall operations and strategy for the marketing and communications function by providing oversight and direction within a large multi-faceted department or multiple departments.
• Hires, trains, evaluates, coaches, assigns work, sets goals and objectives, determines staffing needs, sets strategic priorities, and directs the work of people leaders within marketing.
• Manages relationships with various internal and external stakeholders; determines marketing needs, projects, and programs to align with objectives and goals and coaches people leaders on processes such as the development of marketing timelines related to such initiatives.
• Advises on best practices for strategic marketing plans to advance goals and objectives, including data collection and market research, target market definition, development of project timelines, sourcing of promotional materials, and marketing content creation.
• Directs and manages the budget for marketing initiatives, including expenditures, revenue projections, program costs, and cost containment.
• Responds to escalated and highly complex inquiries and requests from direct reports and stakeholders; acts as a resource and explains policies, procedures, and programs.
• Monitors industry trends and best practices and implements strategic process and policy changes to optimize operations and progress toward objectives.
• Presents marketing outcomes to university leadership.

Qualifications

Combinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience.

Work experience beyond the minimum required may be substituted for education.

EDUCATION

Bachelor's degree in communications, marketing, English, public relations, or related field.

WORK EXPERIENCE

• 5 years in a relevant field.
• 3 years of management experience in a relevant field.

PREFERRED

• 10 years in a relevant field.
• Experience in creating and successfully implementing marketing and communications plans.
• Experience in brand-building initiatives, including (but not limited to) creating highly engaging digital experiences.

SKILLS

• Excellent communication skills.
• Maintains a high degree of professionalism.
• Demonstrated time management and priority setting skills.
• Demonstrates a high commitment to quality.
• Excellent organizational skills.
• Excellent collaboration and team building skills.
• Effectively coaches and delivers constructive feedback.
• Instills commitment to organizational goals.
• Demonstrates excellent judgment and decision making skills.
• Effective conflict management skills.
• Builds and manages effective teams.
• Effective leadership skills.
• Ability to represent the company with external constituents.
• Ability to drive multiple projects to successful completion.

PREFERRED

• Ability to think strategically and execute tactically; a mix of high-level strategy and planning and on-the-ground tactical execution is required to be successful in this role.
• Understanding the full marketing mix across paid, owned and earned channels.
• Ability to work adeptly in a constantly evolving digital environment.
• Exceptional prioritization, problem-solving, and project management skills.
• Proven experience in leading through influence, partnership, and motivating teams to achieve high performance and results.
• Experience in higher education or related, highly complex, matrix environment.
• Self-starter and ability to build initiatives from scratch.
• Extensive knowledge and experience in marketing and communications principles and strategy.

Working Conditions / Demands

This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment.

The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.

Benefits Overview

For full-time staff employees, Indiana University offers a wide array of benefits including :

• Multiple plan options for medical insurance
• Dental insurance
• Health Savings Account with generous IU contribution
• Life insurance, LTD, and AD&D options
• Base retirement plan contribution from IU, subject to vesting
• Additional supplemental retirement plan options
• Tuition benefit for IU classes
• 10 paid holidays per year
• Generous Paid Time Off
• Paid Parental Leave
• Employee Assistance Program (EAP)

Learn more about our benefits by reviewing our online Benefits Brochure.

Job Classification

Career Level : Strategic

FLSA : Exempt

Job Function : Marketing & Communications

Job Family : Marketing

Posting Disclaimer

This posting is scheduled to close at 11 : 59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days.

To guarantee full consideration, please submit your application within 5 business days of the Posted Date.

If you wish to include a cover letter, you may include it with your resume when uploading attachments.

Equal Employment Opportunity

Indiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment based on individual qualifications.

Indiana University prohibits discrimination based on age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status.

Campus Safety and Security

The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online.

You may also request a physical copy by emailing IU Public Safety at [email protected] or by visiting IUPD.

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