Brand Marketing Manager

Position Overview

The Brand Marketing Manager is responsible for driving sales and guest counts through consumer-facing marketing programs with an emphasis on the collaborative development of the tactical marketing calendar, which includes the message itself, the creative, the product(s), the support materials, and the timing and length.

This position also includes directing and collaborating with our public relations and advertising agency marketing partners.

Responsibilities Include :

o In accordance with the Brand strategy and collaborating with the VP of Marketing and the advertising agency, develop a marketing calendar that achieves our sales and guest count goals.

The marketing calendar consists of the message or offer, the associated product(s), the creative, the production of in-store and out-of-store support materials, and the timing, length, and number of windows throughout the year.

o Determine what materials should support the calendar tactics and lead the creative execution and the production of all advertising and promotional materials to support the marketing calendar.

o Calendarize product and promotional tests and oversee the production of all creative materials to support the tests.o Ensure the brand strategy is conveyed throughout all creative materials for a consistent brand voice across all channels.

o Construct timelines and ensure the flawless system-wide implementation of marketing programs that are on budget and meet deadlines.

o Coordinate with cross-functional team members to ensure that all event windows and tests are set up for tracking.o Manage photo shoots.

o Budget oversight, including invoice reconciliation.o Manage the advertising agency with respect to creative production, project management, and reporting behind all activities.

o Manage the PR agency with respect to press releases and promotional outreach.o Gather market and competitive information related to LTO’s.

Menu / LTOso In accordance with the Brand strategy, and with an approved marketing calendar, write a product brief for each new product initiative;

examples of initiatives include : LTO product(s); special menu product(s) such as a value menu or late-night menu; products to support revenue-driving initiatives such as off-premises, add-on sales, catering, etc.

o Establish an 18-month pipeline of product innovation to support marketing initiatives.o Manage POP production and fulfillment for new menus, national promotions, and new product tests, including the creation of shipping lists for the Distribution Center, and manage print vendors to assure cost efficiencies, quality color production, and on-time delivery of materials.

Qualifications and Skills : · At least 5 years of experience in brand management, with focused experience planning, and or executing campaigns.

• Marketing and or brand building experience with personal accomplishments in the development of marketing programs in fast paced, highly competitive consumer markets.
• Restaurant and or retail marketing experience preferred.· In-depth experience in point of purchase and in restaurant merchandising design and production.
• Innovative and strategic thinker with strong analytical and problem-solving skills.· Strong organizational time management and project management skills - ability to prioritize, manage and complete multiple tasks / projects.
• Strong interpersonal skills and can effectively interact with all organizational levels.· Strong communication skills - ability to produce internal documents, presentations, collateral materials, and field communications.
• Passion for food and hospitality. Physical Requirements · Ability to lift 40 lbs.· Ability to withstand extended periods of sitting, typing, and looking at a computer screen;

may require some reaching, bending, and lifting.