Director, Digital Product Management & Design

350 N. Orleans St, STE 10000B, CHICAGO IL 60654, United States

Summary : Join Great Wolf Resorts as Director of Digital Product Management and drive the digital transformation of family hospitality experiences. You'll partner directly with our VP of Digital to lead comprehensive digital guest experiences—from online discovery and booking through innovative in-resort technology solutions. Leading a high-performing team of Digital Product Managers, UX / Design, and Content specialists, you'll deliver measurable revenue growth while pioneering industry-leading digital innovations.

We're seeking a results-driven leader with proven expertise in scaling consumer digital platforms, motivating cross-functional teams to exceed targets, and creating integrated digital ecosystems that delight customers and drive business success.

Key Areas of Focus

• Drive Revenue Through Digital Excellence - Optimize greatwolf.com to maximize discovery, conversion, and booking revenue—our primary revenue channel. You'll lead continuous testing and optimization across UX, technology, creative, and content to deliver measurable revenue growth through data-driven experimentation and strategic improvements.
• Transform the Guest Journey - Create exceptional digital experiences that delight families from booking confirmation through post-stay engagement. You'll pioneer innovative solutions using emerging technologies to differentiate Great Wolf in the competitive hospitality landscape while building lasting guest relationships.
• Revolutionize In-Resort Digital Experience - Seamlessly integrate mobile apps, smart kiosks, messaging platforms, and digital concierge services to enhance every touchpoint. Enable effortless check-in, intuitive food ordering, personalized attraction recommendations, and real-time guest services that build brand loyalty and drive repeat visits.

Responsibilities

1. Strategic Product Leadership

2. Product Development & Optimization

3. Market Intelligence & Research

4. Cross-Functional Collaboration

Required Qualifications

Preferred Qualifications

Leadership Qualities We Value

Estimated Salary Range

$175,000 - $225,000 annual base salary

An employee's pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of Great Wolf's total compensation package. Other rewards may include annual bonuses, a Paid Time Off policy, and other perks.

This contractor and subcontractor shall abide by the requirements of 41 CFR 60-1.4(a), 60-300.5(a) and 60-741.5(a). These regulations prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, religion, sex, sexual orientation, gender identity, national origin, and for inquiring about, discussing or disclosing compensation. Moreover, these regulations require that covered prime contractors and subcontractors take affirmative action to employ and advance in employment individuals without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.

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