Director - Retail Marketing

While professional experience and qualifications are key for this role, make sure to check you have the preferable soft skills before applying if required.

When you join Verizon

You want more out of a career. A place to share your ideas freely even if they’re daring or different. Where the true you can learn, grow, and thrive.

At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love driving innovation, creativity, and impact in the world.

Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together lifting our communities and building trust in how we show up, everywhere & always.

Want in? Join the V Team Life.

At our core, we are dedicated to enriching lives by bridging the gap between individuals and premium wireless experiences that not only meet but exceed expectations in value and quality.

We believe that everyone deserves access to seamless, reliable, and affordable wireless solutions that enhance their day-to-day lives, connecting them to what matters most.

By joining our team, you'll play a pivotal role in this mission, working towards delivering innovative, customer-focused solutions that open up a world of possibilities.

What You’ll Be Doing...

As the leader for Retail Marketing, you will lead and manage in-store marketing and visual merchandising strategy. You will report to the Sr.

Director of Retail Experience and be responsible for supporting a seamless consumer experience for all National Retail (Walmart, Best Buy etc), Branded Retail and Indirect Retail stores nationwide.

You will lead the team on both seasonal and evergreen store marketing executions including windows, displays, collateral, branding, in-store signage, tradeshows and other specific initiatives.

• Leading and executing retail marketing strategy including in-store marketing, messaging, seasonal storytelling, store marketing calendar and visual merchandising.
• Owning retail display design and visual communication for the Value brand portfolio, and continually finds ways to optimize and ensure cross functional input is being accounted for.
• Working with large retailers in planning, developing and activating all in-store customer touchpoints.
• Owning creative briefing process, ensuring proper inputs are captured from key stakeholders.
• Working closely with Retail Sales and Product Marketing to build consensus, ensure support, optimization and effectiveness of plans through to the selling floor and into shoppers' hands.
• Developing respective project timelines and manage deliverables against marketing and promotions calendar(s), budgets, and programs.
• Partnering with design agencies, retail marketing ops and external vendors to design and build compelling, engaging retail displays and collateral.
• Driving innovation for the retail experience, including digital experiences in-store.
• Supporting sales tradeshows and events by leading creative design and creating dynamic experiences.

What we’re looking for...

You’ll Need to Have :

• Ten or more years of relevant work experience required, demonstrated through one or a combination of work and / or military experience, or specialized training.
• Willingness to travel 25% of the time.

Even Better If You Have One or More of the Following :

• Bachelor’s degree in marketing, business, or communications.
• Directly applicable marketing experience; industry experience.
• Professional marketing background with brand management experience in the telecom or retail environment preferred.
• Team management experience, including development, mentorship and coaching.
• Detail-oriented, with the ability to manage multiple projects concurrently from inception through completion within specified timelines.
• Excellent oral and written communication skills.
• Ability to effectively collaborate with cross-functional teams including, but not limited to, Operations, Sales, Brand, Dealers, etc.
• Ability to work independently in a dynamic, high-growth, entrepreneurial environment.
• Proficient in Microsoft Office programs and basic graphic design software programs.

Where you’ll be working...

This hybrid role will have a defined work location that includes work from home and a minimum of eight assigned office days per month that will be set by your manager.

Scheduled Weekly Hours

Equal Employment Opportunity

We’re proud to be an equal opportunity employer - and celebrate our employees’ differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status.

At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging.

J-18808-Ljbffr