Digital Marketing Manager

Responsibilities

Work with VP, Engagement and Associate Director, Market Development to plan communications

calendar and execute all digital marketing

• Measure and report performance of all digital marketing campaigns
• Identify trends and insights, and optimize spend and performance based on insights
• Improve sales funnel and optimize conversion rates through digital outreach
• Collaborate with internal teams and contractors to optimize user experience
• Maintain and update email lists, identify opportunities for audience segmentation
• Develop and deploy social media posts in coordination with Associate Director, Market Development and Manager, Creative Content
• Support VP, Engagement in creation and delivery of digital and print advertisements
• Maintain and enhance the overall brand identity, positioning, and messaging, ensuring consistency across all client touchpoints
• Develop communications plan with Program Development and Client Services teams when new products and / or services are ready for market
• Maintain and refine brand guidelines in collaboration with Manager, Creative Content, ensuring brand standards are met across all communications
• Identify and evaluate trends to bring new digital or social channels to market
• Support management of contractors / vendors to communicate goals, ensure brand consistency, and implement strategies

Qualifications

• Experience managing digital marketing campaigns, including social media, SEO, and email marketing
• Curious mindset and desire for continuous learning and improvement
• Strong writing, editing, and content creation skills
• Ability to manage multiple projects simultaneously and to meet deadlines
• Excellent analytical and technical communication skills.
• Highly creative thinking and problem solving abilities
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Preferred : experience in optimizing landing pages and user funnels
• Preferred : experience with Pardot, Salesforce, and / or Meltwater

Required :

Bachelor’s degree in Marketing, Communications, or a related field

Apply Method : Requirements :

Requirements :

• Work remotely without supervision with the assurance of quiet and stability appropriate for a work environment.
• Provide own internet access. Minimum download speed is 15 mbps (30+ mbps recommended). Minimum upload speed is 2 mbps (5+ mbps recommended).
• Occasional travel is required about 10% or 1-2 times per quarter, depending on the time of year.
• Excellent information technology skills.
• Excellent English writing and presentation skills.
• Employee must reside in the United States.

About Green Building Initiative, Inc. Organization : Today, GBI is an international nonprofit organization and American National Standards Institute (ANSI) Accredited Standards Developer dedicated to improving the built environment’s impact on climate and society.

Founded in , GBI is the global provider of the Green Globes® and federal Guiding Principles Compliance building certification and assessment programs.

The organization has certified more than million square feet of commercial and multifamily space with a footprint growing outside of North America and into global markets.

As a membership organization, GBI issues professional credentials, including the Green Globes Professional (GGP), Green Globes Emerging Professional (GGEP), and Guiding Principles Compliance Professional (GPCP).