Assistant Brand Manager

ASSISTANT BRAND MANAGER,  MARKETING

The Associate Brand Manager (ABM) is a key participant in the management of Consumer Goods Company’s national brand portfolio.  ABM’s primary responsibility is to support CPG brands in executions around Shopper Marketing / E-Commerce programming and Digital Marketing.  As an integral part of the brand team, the ABM will have exposure in brand strategy creation and developing marketing plans.

The ABM will also be well integrated with the overall Marketing department and will be accountable to manage key processes involving Brands such as New Product (NPD) tool kit development / forecasting, SKU Rationalization, Shopper Marketing / E-Commerce budget tracking.

This position requires the ability to work independently, to provide pro-active solutions to key tasks and to execute with collaboration within Marketing and cross functional teams from Sales, Customer Marketing, Operations, R&D and Finance.

MAJOR DUTIES / RESPONSIBILITIES / SKILLS :

Brand Program Execution on Brands (50%) : Fulfillment of key tasks against SEO, SEM, Social Media, PR / Influencer programs, packaging development, content development and Shopper Marketing / E-Commerce programming working with agency partners.

Accountability of Key Marketing Processes pertaining to all Brands (50%) :

NPD Commercialization and SKU Rationalization (25%) :

• Support execution of Sales tools including sell sheets, packaging mock-ups.
• Streamline and manage NPD forecasting for all brands.
• Create process for NPD support tracking on Shopper / E-Commerce programming.
• Work with Ops Planning / Procurement to track and execute SKU rationalization defined by brand leads.

Shopper Marketing / E-Commerce Budget Tracking (25%) :

KNOWLEDGE / SKILLS REQUIRED TO SUCCESSFULLY PERFORM MAJOR DUTIES / RESPONSIBILITIES :